On 05.12.2008, at 13:30, Tomeu Vizoso wrote: > On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn > <[EMAIL PROTECTED]> wrote: >> I think that Sugarlabs can do better at branding in general. A good >> branding >> presence has related logos for the organization and for the >> product; color >> swatches, 4 or 5 at a time (not just 2-by-2; including greys, we >> have at >> most 3 at a time); a decorative font; and more workaday serif and >> sans-serif >> fonts chosen to go well with the decorative font. >> >> I'm not saying we need all of this tomorrow, but that should be the >> direction we're heading. Think, for instance, of the excellent >> branding of >> the Obama campaign, which AFAIK was completely available to the >> grassroots >> and nevertheless (in a totally content-free regard) kicked the >> pants off of >> McCain's more-centralized campaign. >> >> Immediate action items: >> >> 1. I really think the svg should be up in a public place, as well as >> (references for) the font (is that the ubuntu font, or other?). >> >> 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The >> XO dude >> is inevitably going to have associations with OLPC which might turn >> off >> other hardware vendors. I guess the obvious option would be the >> "sugar" part >> of the sugarlabs logo. >> >> 3. Personally, I'd love a mascot too; kids like cuddly. My initial >> brainstorms: >> >> associated with sugar? >> Pollinators (nectar) >> Hummingbirds (too western-hemisphere) >> Bats (anything nocturnal is culturally dangerous, but I love 'em) >> Bees (good possibility) >> flies (yuck) >> ants (has good community associations) >> gingerbread man (cute, but a little too gendered and shrek-y) >> bears (too generic) >> sugarcane fieldworker (yeah, right) >> >> I just googled and OMG WE HAVE A WINNER as far as I am concerned. >> That is >> cute beyond words and it is called a "sugar glider". I'd never >> heard of that >> name even though my mom's Australian but it is beyond my wildest >> dreams. >> >> What do other people think? > > Looks like we indeed have a winner, yeah ;)
It is very cute indeed. I googled a bit and could not find obvious software-related uses as mascot. Other uses include 2004 Commonwealth Youth Games mascot: http://bendigo2004.thecgf.com/About_the_Games/The_Mascot/ Disney fanclub mascot: http://www.magicalmountain.net/shandy-the-sugar-glider/shandy-the-sugar-glider.aspx An Australian environmental association: http://www.oxleycreekcatchment.org.au/our_partners.html AOL Kids cartoon: http://kids.aol.com/KOL/2/CartoonsAndComics/Archive/super-gliders Trivia: the modern German name "Kurzkopfgleitbeutler" sounds quite funny, although it doesn't mention Sugar anymore, whereas the famous zoologist Alfred Brehm called it "Zuckereichhorn": http://commons.wikimedia.org/wiki/Image:Zuckereichhorn_brehm.png - Bert - _______________________________________________ IAEP -- It's An Education Project (not a laptop project!) [email protected] http://lists.sugarlabs.org/listinfo/iaep
