Wow.  +1 to the Sugar Glider.

--g

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On Fri, 5 Dec 2008, Caroline Meeks wrote:

OMG the Sugar-Glider is SOOOO Cute! Love it.  Wow, you can even have them as 
pets - http://en.wikipedia.org/wiki/Sugar_Glider.

These are great thoughts.  I have no skills in this area so I would greatly 
appreciate people thinking about how we are going to brand and what form 
factors we
should use for the USBs for Sugar on a Stick.  I'm also thinking that lollipops 
with logos on them or something like that would be great give aways when we
advertise Sugar on a Stick. 

Help very much wanted turning these ideas into cute clean spiffy reality.

Thanks,
Caroline

On Fri, Dec 5, 2008 at 7:17 AM, Jameson Quinn <[EMAIL PROTECTED]> wrote:
      I think that Sugarlabs can do better at branding in general. A good 
branding presence has related logos for the organization and for the product; 
color
      swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at 
most 3 at a time); a decorative font; and more workaday serif and sans-serif
      fonts chosen to go well with the decorative font.

      I'm not saying we need all of this tomorrow, but that should be the 
direction we're heading. Think, for instance, of the excellent branding of the
      Obama campaign, which AFAIK was completely available to the grassroots 
and nevertheless (in a totally content-free regard) kicked the pants off of
      McCain's more-centralized campaign.

      Immediate action items:

      1. I really think the svg should be up in a public place, as well as 
(references for) the font (is that the ubuntu font, or other?).

      2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO 
dude is inevitably going to have associations with OLPC which might turn off
      other hardware vendors. I guess the obvious option would be the "sugar" 
part of the sugarlabs logo.

      3. Personally, I'd love a mascot too; kids like cuddly. My initial 
brainstorms:

      associated with sugar?
      Pollinators (nectar)
      Hummingbirds (too western-hemisphere)
      Bats (anything nocturnal is culturally dangerous, but I love 'em)
      Bees (good possibility)
flies (yuck)
ants (has good community associations)
gingerbread man (cute, but a little too gendered and shrek-y)
bears (too generic)
sugarcane fieldworker (yeah, right)

I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is cute beyond 
words and it is called a "sugar glider". I'd never heard of that name
even though my mom's Australian but it is beyond my wildest dreams.

What do other people think?

Jameson

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Caroline Meeks
Solution Grove
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