> Any comments on this strategy? Marketing is all about giving customers what they want. Take a walk around the mall. Customers obviously LOVE "x% off." Ignore all the engineers saying "no we don't" (they actually do; they just are very good self-psychologists) and "x% off of what?" (off the bad old no discount price, of course <g>).
Charles -----Original Message----- From: IBM Mainframe Discussion List [mailto:[EMAIL PROTECTED] On Behalf Of Steve Comstock Sent: Sunday, June 04, 2006 9:55 AM To: [email protected] Subject: Training pricing (was: Re: the "why" of tiered pricing (Was RE: Using Java in batch on z/OS?)) For years we have only offered discount prices in very special circumstances, feeling our prices are fair and competitive. But we find, as one poster in this thread pointed out, management loves to get a "discount" - real or perceived. So we are considering re-structuring our prices then offering discounts, so that the net is about the same but the training coordinator can boast about the discount they got! It's a bit of a sham, but perception is reality today. [Any comments on this strategy?] ---------------------------------------------------------------------- For IBM-MAIN subscribe / signoff / archive access instructions, send email to [EMAIL PROTECTED] with the message: GET IBM-MAIN INFO Search the archives at http://bama.ua.edu/archives/ibm-main.html
