Two identical tradenames do not necessarily infringe on each other. The test
is the likelihood of customer confusion. Would a mattress buyer be likely to
think IBM was behind a Serta iSeries? Would a computer buyer impute Serta's
reputation to an IBM iSeries?

The question has gotten tougher in recent years. Fifty years ago you
probably could have called a clothing line Coke or MacDonald's, but now
every company wants their brand known in every line of business.

Charles

-----Original Message-----
From: IBM Mainframe Discussion List [mailto:[email protected]] On
Behalf Of zMan
Sent: Saturday, September 01, 2012 6:37 PM
To: [email protected]
Subject: iSeries

Does IBM know about this:
http://www.goodbed.com/mattress-line/serta-iseries/

Surely iSeries was trademarked?! Of course, Monster Cable has/had a
"zseries" at the same time that IBM did. They owned the domain zseries.com,
although they never used it (it seems to be owned but not in use by a
squatter now).
--
zMan -- "I've got a mainframe and I'm not afraid to use it"

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