>
> On Sep 3, 2012 12:21 PM, "Charles Mills" <[email protected]> wrote:
>  > Two identical tradenames do not necessarily infringe on each other. The
> > test is the likelihood of customer confusion. Would a mattress buyer be
>
> likely to think IBM was behind a Serta iSeries? Would a computer buyer
>
> impute Serta's reputation to an IBM iSeries?
>

Yeah, I know. I remember the Lexis/Lexus lawsuit! But it was still funny.
If I were in marketing at Serta, I'd've first called the line "Advanced
Sleep/400"...
-- 
zMan -- "I've got a mainframe and I'm not afraid to use it"

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