>more details about 1to1 marketing strategies...
The one-to-one marketing can, as Luca Meyer pinpoints, be described as
the process of value exchange. The interaction between the participants
can/should result in a dialogue that creates a two-way flow of
informaiton. This is powered by the fact that both participants can
create value by exchanging information. The consumers give infomation
about their habits to companies, who in turn are able to provide
tailored services and products to the consumers i.e. personalised
homepages etc, the list is endless. These condutions create
possibilities for companies to build, and sustain, long-term
relationships with consumers.
its really quite interesting and up-to-date with business development.
/ Pontus Riska
Student at the Gothenburg
School of Economics and Commercial Law
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