Hello Tania,
The idea behind 1to1 marketing is to focus the attention on each single
customer by means of using Internet supported technologies as personalised
web sites, customised emails, etc.
Basically, while the depth in knowledge about each customer's preferences
has always been inversely proportional to the number of customers served by
the company, nowadays is possible to eletronically store and organise
detailed information about each customer and easily retrieve it when he/she
will return to purchase the company's products, or when communicating to
him/her special offers, etc. A typical example of this customisation is
my.yahoo.com, a portal where you can customise the service you desire to
receive during your next visits to the yahoo.com site.
The one-to-one strategies link also into other very interesting concepts:
permission marketing and carying economy. I advise you search the web for
more information on these topics if you are interested, and be sure that you
will find something.
I hope this helps you. Good luck with your research.
Luca
/---/
Luca Meyer
MARK SERVICES snc
internet market knowledge & consulting
www.markservices.com
----- Original Message -----
From: tania sultan <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Tuesday, December 07, 1999 3:52 AM
Subject: Re: R: [IMAFDI-E] internet marketing
>
> hello
> thanks Luca. i recieved good suggestions from you. let me decide something
> about these then i will atart my proper research. anywa if u can send me a
> little more details about 1to1 marketing strategies i will be greatful to
u.
> thanks
> Tania kanwal
>
>
> >From: "Luca Meyer" <[EMAIL PROTECTED]>
> >Reply-To: [EMAIL PROTECTED]
> >To: <[EMAIL PROTECTED]>
> >Subject: R: [IMAFDI-E] internet marketing
> >Date: Sun, 5 Dec 1999 11:12:33 +0100
> >
> >Hello Offer:
> >
> > > There are so many parameters involved in this process and each one
of
> > > them could be a full dissertation by it self.
> >
> >Indeed. Depending on the depth you want to achieve with your
investigation
> >and the time and resources you have available, each of them might be a
> >separate dissertation.
> >
> > > For example:
> > >
> > > 1) Online consumer behavior.
> > > 2) Online marketing strategies.
> > > a. One to many.
> > > b. Many to many.
> > > c. CME (computer mediate environment).
> > > 3) Advertising on the web.
> > > 4) Measuring efficiency of web marketing strategies.
> > > 5) Stickiness and Flow as the new evaluation factors.
> > > 6) Building customer trust and loyalty in the cyber world.
> >
> >I would suggest you add one-to-one online marketing strategy (see e.g.
Don
> >Peppers and Martha Rogers's "The OnetoOne Fieldbook - The complete
Toolkit
> >for Implementing a 1to1 Marketing Program"
> >
> > > To make a long story short, I believe we should join our forces to
> > > establish an acceptable research pattern about this industrial
> > > revolution. (In the above contexts)
> >
> >Sure. And this is what we are doing also by talking to each other in a
> >forum
> >like IMAFDI-E, don't you think?
> >
> > > I truly believe that the problem here is not lack of information
but
> >how
> > > to stay focus on the business added value that these changes can
> >make.
> >
> >I would add also to stay uptodate. E-business models renew themselves day
> >after day and you have not yet had the time to review a successfull
scheme
> >than someone else has already invented something new!
> >
> >Take care.
> >
> >Luca
> >
> >/---/
> >
> >Luca Meyer
> >MARK SERVICES snc
> >internet market knowledge & consulting
> >www.markservices.com
> >
> >
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