Frank Van Der Linden wrote: > Patrick Finch wrote: >> I won't claim expertise, but I don't think that marketing theorists >> would agree that the statement "we're making OpenSolaris more like >> Linux" weakens the OpenSolaris brand (such as it is) at all. >> >> Association of a brand with another leading brand in the same category >> usually strengthens, as does the publicity generated (how many articles >> have you seen about Indiana?). >> >> Extending the brand with new categories, however, is usually considered >> to weaken a brand, as is expanding its meaning. >> > Hm. Several reactions I got when I tried to explain "Project Indiana" to > users who did not know the details would contradict that, but I don't > claim that this is a representative sample, of course. One reaction was > literally "I thought Solaris was more of a leader than a follower, but > it sounds like you're following Linux". I don't think that's the > reaction we're going for, are we?
Maybe you didn't explain it well ;) Seriously, from what you quote, it sounds like they already had great awareness and of and positive inclination towards the Solaris brand, is that fair? Were they a community member? (If not, why not?) I would a person with such a reaction is not a representative of the kind of person we seek to attract to OpenSolaris. It sounds closer to the reaction of an existing community member. I have similar emotional associations with the Solaris brand myself. > What I have seen in positive press articles about Sun is that they > described how Sun got back its confidence and was doing new things > again, e.g. leading, not following. I like that. I think everyone at Sun likes that. Patrick _______________________________________________ indiana-discuss mailing list [email protected] http://mail.opensolaris.org/mailman/listinfo/indiana-discuss
