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https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=17767599#comment-17767599
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Emma Kellam commented on AVRO-3554:
-----------------------------------

Hi all :)

I've been wracking my brain trying to decide what the best 4 candidates would 
be for the final vote and I think I've come to a conclusion.

I think the final candidates will be {*}v9.2{*}, {*}v10.2{*}, {*}v11.2{*}, and 
{*}v3.1{*}/{*}v6.1{*} (depends on what colours people prefer)

I'd love to know what you think! Are there any other designs you were hoping to 
see in the finale that aren't on this list?

Thanks again for all your valuable feedback throughout the process! :D

> Create original art for the Avro logo
> -------------------------------------
>
>                 Key: AVRO-3554
>                 URL: https://issues.apache.org/jira/browse/AVRO-3554
>             Project: Apache Avro
>          Issue Type: Improvement
>            Reporter: Ryan Skraba
>            Assignee: Emma Kellam
>            Priority: Major
>             Fix For: 1.12.0
>
>         Attachments: Apache-Avro-Logo-Ideas.pdf, Apache-Avro-Logo-Ideas.png, 
> Apache-Avro-Logo-Revisions-V1.pdf, Apache-Avro-Logo-Revisions-V2.png, 
> Apache-Avro-Logos-1.png, Apache-Avro-Logos-2.png, OldAsmLogo.png, cuttlefish 
> oscar 2.svg, cuttlefish oscar.svg
>
>
> There was a quick discussion with Apache Trademarks along the lines "If it 
> ever came to a legal challenge, would we care enough to defend our usage? If 
> not, changing it discreetly and voluntarily is the best route."
> The result: we _must_ change our logo this year to some original art.
>  
> Criteria for a new logo, as discussed on the mailing list: 
> [https://lists.apache.org/thread/m5w7fmkjnrl8m4hlbw8xhzr4v69xg3ml]:
> Must:
>  * be unique and not similar to anything “out there”
>  * be available in a vector format (SVG) so it can be scaled with full 
> accuracy
> Should:
>  * show either something of the name (like Beam, Airflow, Ant, Drill) or what 
> it does (like Mahout, Bookkeeper, Ratis, Pulsar)
>  * have 2 variants: Square/Circle (social media, favicon, etc) and rectangle 
> (top banner)
> Could:
>  * have the banner logo be the compact logo with the name attached, or more 
> elaborate
> Would:
>  * have limited colors; at most 5-10 (so like Iceberg, not like Flex with the 
> gradients)
>  
> _To allow sufficient artistic freedom, we should limit new requirements. 
> Instead, please add ideas in the comments._
>  
> See [https://www.apache.org/logos/] for many examples



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