Maybe bad example, but I disagree with you entirely. Woolworths was diverse - 
what did it sell:-

Clothes - better in MnS
Music - better in HMV
Lottery - better at any newsagent
Sweets - see lottery
Tools - better in homebase
Plants - better in blood b n q
Kitchen equipment - Argos 

In other words - it wasn't the first place you'd go for any of the above and 
why it failed.

It is plain wrong to suggest that the only football related asset is from 
punters through the match day door. Merchandise, TV money and, yes, prize money 
dwarf the revenue available available from Dave bloggs holding a bridal wear 
exhibition, and all are directly dependent on success on the pitch. How does 
the business maximise the chances of success on the pitch? By investing in it's 
playing staff. The rest follows - which is my entire point.

Now, I am sure that Bursa will say something Ridsdale related at this point 
(which is just lazy). I am not and never have advocated that sort of spending. 
But it would be nice to sign the odd player every now and again, and retain the 
services of our existing performers. Don't you think? The only senior player 
who has re-signed under Bates is one Luciano 'El Burro' Becchio. Case rested.


Sent from my iPhone

On 19 Jan 2012, at 13:01, Chris Briggs <[email protected]> wrote:

> <snip> You don't go to Dixons to buy a bunch of fucking bananas <snip>
> 
> Perhaps if you could DSG wouldn't keep issuing profits warning. Woolworth's 
> wasn't a diverse business, it was a retail business that sold a diverse range 
> of household goods. 
> 
> Diversification is necessary in football, just as it is in other sports, a 
> football ground is only used for matches approx 7% of the year, the upkeep of 
> the stadium is required for all of the year. Not using it for other purposes 
> would be stupid.
> 
> Name any other business that uses its main identifiable asset so infrequently 
> without seeking alternative revenue streams.
> 
> Just as match day and season ticket revenue goes into running peripheral 
> business opportunities it will also work in the other direction. 
> 
> 
> 
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