In a 2002 interview, retiring congressman J.C. Watts said, "Here's the problem 
with Washington: If you are explaining, you are losing." He was saying that 
public 
policy is being made on the basis of bumper-sticker slogans rather than 
careful, 
detailed deliberation, and not just among the electorate, but at the highest 
levels. If our survival ever depends on adopting complex solutions, we are 
doomed.

This has an implication for candidates for public office. No one gets elected 
on 
platform planks that have to be explained, or that contain more an half a dozen 
words. People don't make their electoral decisions on the basis of issues, but 
on 
personalities or a sense of how the herd is moving. People don't want to have 
to 
think.

-- Jon

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