Jeppe Nejsum Madsen wrote:
>
> Timothy Perrett <[email protected]> writes:
>
>> Sorry Jeppe, but I disagree.
>
> On which part :-) Maybe the "not really into the visual
> aesthetics". What I meant was not that we don't care, but more that we
> will rather spend time on coding.
>
>> The issue to date has been getting someone to work on it for
>> free... The recession has worked against us here because people have
>> been hand-to-mouth work wise, and couldn't spare time that wasn't paid
>> for.
>
> Look at it this way: Committers work on the code for free and I guess
> that's also the case for many other OSS projects. Yet some still manage
> to create visually pleasing websites & introduction material. I can only
> (perhaps falsely?) attribute this to the difference in focus/skills of
> the team.
>
>> I actually come from a marketing / design background, and have tried
>> to move this aspect of Lift along, but its been problematic with
>> designers not committing and so forth. Lift needs a rebrand / restyle,
>> yes, however, its easier said than done.
>
> My point exactly. If someone on the Lift community feels strong enough
> about this (and has the skills) it would move forward in the same way as
> the code...alas it doesn't, so we need to force it by trying to
> hire/manage someone external.
>
> /Jeppe
>
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>
Rebranding Lift wouldn't be about logos. They're irrelevant to a product
aimed at programmers. You need to identify an occupy-able niche and then
communicate your advantage in that niche to the right people. That means
saying convincingly
- Lift does X better than existing solutions
- Here's why you should believe that and invest time
- Here is how to get started
And that X has to be very concrete. At the moment Lift's brand is "It uses
Scala", "It has a reputation for being hard", and "I don't know if anyone is
really using it".
You also have to kill the potential killer negatives - eg concerns that Lift
will still be around in two or three years.
I would also say that re-branding needs to happen *fast* before attention
focuses on Grails - there is only so much new mindshare available at any
time.
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