As this is likely to be very controversial, I'll recap one more time while my
gf finishes dying her hair -

- Don't ignore people like Mark. His feedback was detailed, thoughtful, and
invaluable if want non-committers to use Lift

- Do decide how you are going to position Lift. Position being about
-- What can Lift do better than its rivals?
-- Who should use it? Is it a master programmer's tool or accessible to the
Drupal crowd? If inbetween, where exactly?

Having done that then, rather than a new logo, I'd suggest writing a couple
of articles about Lift that centre around above (Eg "Lift is *the* tool for
intermediate & experienced Java programmers who need to deploy high
performance sites that do X") and creating a new and thoroughly debugged new
user guide. Get new users, sit them in front of a PC and watch what happens.
Do not help them. Do make notes on what they do and say - and fix every
problem that comes out this way. (I'd probably be willing to work on these
things, although I expect the sentiment for lynching me will be stronger.)


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