On Tue, 3 Dec 2002 21:25:45 -0500, Jeffrey C Barnard
<[EMAIL PROTECTED]> wrote:

>Dean,
>
>Interesting thoughts ...
>
>Basically IBM is a corporation with stockholders. A 'for profit' corporation.
>They will do things that they believe will earn them money. IBM is very
>interested in earning money (as are most if not all corporations). The key to
>this discussion is to come up with a way for IBM to earn money on a 'hobbyist'
>license. Something has to fund (pay for) the license and the IBM personal
>handling distribution/maintance/support of said license. License security (legal
>usage) is another issue (I will ignore that for now).
>
>Find a way for IBM to make a profit on a hobbyist license and they will do it.
>Remember IBM is a very large company. Their cost structure is much higher than
>you think. Suggesting a way for IBM to make $100,000 is not going to make it.
>$100K (or $1 million) is not even on any IBM managers radar screen.
>
>Does PWD make money? Probably not but the $13K/$20K everyone complains about
>probably does not even cover the cost of IBM running the project. Remember, NO
>AD/CDs any more and PWD costs have largely been moved to T3/Cornerstone as
>distributors. Most PWD personal are now doing something else. IBM has lowered
>their costs by moving the PWD program outside IBM but T3/Cornerstone have to
>make money too.
>
>Complain if you want but the reality is if you want a hobbyist license you have
>to find a way for IBM to make money on it. Heck, you might get them to at least
>listen to you if you could find a way for them to break-even on the license (but
>I doubt it).

What a hobbiest license would do is make it possible for z/OS and z/VM
to survive the coming retirement of 80% of all the experienced
programmers. By creating a very inexpensive training/development
environment, IBM would make it possible for that market to continue.

That isn't return on investment - it is pure survival. Unless... IBM
has given up and is willing for that market to dissipate. Milking an
older market - minimizng investment and maximizing profits - is a
reasonable business strategy. I remember reading that RCA was the last
USA manufacturer of a large class of vacuum tubes. The last few years
they made a ton of money. I've got a friend who works for a small chip
company spun off from Intel... a roster of 8 of them are generating
revenues of 40-50 million a year on costs of 8-10 million. No R&D
costs for the hardware, some cost in developing new Windows drivers,
some support costs and paying foundaries to make the chips.

It would take a wild leap of imagination for IBM to make that move...
and I doubt they have it. They see a valid business strategy and are
investing in it.

john alvord

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