Alan Cox wrote:
O world. While "good will" does show up on the balance sheet, that's only
there because the accountants couldn't figure out what other bucket to put it in, and the
management certainly doesn't concern themselves much about increasing it.
Thats not entirely fair - some companies work very hard at that. Normally
just before going public or when threatened by takeover...
I thought many companies spend much money manufacturing good will.
Especially when their products aren't all that great. Think on the
second richest man in the world;-)
--
Cheers
John
-- spambait
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