On Monday 26 July 2004 14:07, Ziggy David Lubowa wrote: > On Mon, 26 Jul 2004 14:51:52 +0300, gittas wrote > > > I don't know whether SMS is still not widely used in this country, I > > get messages from people who haven't attended formal education in > > the rural areas > > (I believe almost 90% of those who own mobile phones can use sms), > > but also you stated that; > > > > > > > > "Some people might not mind at all scratching those many times and > > sending a simple sms" > > > > In the end they are sending an SMS, huh > > ** You have missed the point here Sam, you work in MTN please find out the > how much is spent on schooling people how to use SMS ,...
No comment :). > this is done because > not so many people know how to use it. If you would like to take it abit > further go into age range older people would not be bothered about this > Me2U product... There you go, just what we've been trying to get to. You have identified the right market for this product. As mentioned in an earlier post, the youth, age-range 14 to 30, are the future money-earners for the telcos, more specifically, telcos that are mobile, and will begin to look at the power of SMS. > unless it is pushed head to head with the Mango product once > you stop hey who will bother about Me2U, all they know is you can buy a > strip and have it in your wallet for as long as you can still scratch some > more airtime out of it. If that product doesn't appeal to corporate Uganda, or the older folk, then find a product that will. We must get out of the habit of blanketing a product across all forms of demography. Some parents think tracking their children is a good idea - for peace of mind. Maybe that's the type of thing they are looking at (maybe some couples do the same to each other :)) Can that be incorporated into SMS? I don't see why not? > Money wise MTN will spend much more money trying to > push this product than UTL will ( thats my own point of view , can be > corrected ), Well, that's probably because they have it, and have more customers to show for it, and hence, stand to make more money if it's done right; but that's not the point. > another good example is WHO CALLED , came blew up and died. Again, blanketing products! > Ask a guy in kikubo or ndeeba how to activate it, think they will know or > remember FYI i just asked a collegue of mine and he actually doesnt > remember doesnt have it on his phone anymore the hype is all over. Again, identify the target market for the product. Mark. --------------------------------------------- This service is hosted on the Infocom network http://www.infocom.co.ug
