In the very same article, it says that you can disable the feature
altogether and block *all* ads if you so choose. You could also create your
own whitelist if there are some web pages for which to want to enable ads.

There are lots of reasons to block ads. Besides easing stress on your
network, you ease stress on your computer by not having to show unnecessary
image or flash ads. This improves battery life and overall longevity in the
long run. There are also privacy issues, where many ad firms track
individual computers and their owners' habits. Last but not least, ads are
harmful to the Internet neutrality. Imagine a web site. Let's say it's an
independent digital newspaper. It is financed by ads via a well-renowned
firm, and without this income it could not exist. One day, this newspaper
uncovers something huge, perhaps some huge scandal in the financial world
with many large companies involved. The newspaper, intent on bringing truth
to the people, publish a story on it, with promises to disclose more in
time. What happens now? If one of the major companies involved in the
scandal doesn't already own the ad firm financing the newspaper, they will
aspire to do so in the very close future. They will then proceed to
threaten to cut off the ad revenues to the newspaper if they do not cease
the disclosure. Incidents such as this has happened on occasion in Europe
and in America, so it is not that unlikely to happen. Revenues via ads is
dangerous, because it is the advertisers who ultimately decide what you may
write on your page. Blocking ads en masse is a way of making ads unreliable
as a primary income for a web site, thus making it less common for web
sites to do so.

Internet is relatively new in some parts of the world. These parts have yet
to experience the full benefit Internet could bring, and also some of the
pitfalls. I would like to help people evade these pitfalls.

On Fri, Dec 23, 2011 at 8:46 PM, Mugarura Cavin <[email protected]> wrote:

> Thanks, and in the very same article, am not sure you read this section,
> either way, i dont see any need to use an ad block service/software/tool,
>
> Will all "acceptable" ads be unblocked?
>
> No. Unfortunately, it isn't technically possible to recognize "acceptable"
> ads automatically. We have 
> agreements<https://adblockplus.org/en/acceptable-ads-agreements>with
> some websites and advertisers that only advertising matching our criteria
> will be used, their ads will be unblocked then. We hope to grow our list
> significantly over time.
>
>
>
>
> On Fri, Dec 23, 2011 at 2:38 PM, Hari Kurup <[email protected]> wrote:
>
>> On 23 December 2011 17:34, Mugarura Cavin <[email protected]> wrote:
>>
>>> It would be my friend if it had grey matter, am not sure it does,
>>> for example, if it would block spam ads, not simply any ads,
>>> ads are useful (1%), why should i block ads, and miss out on a deal,
>>>
>>
>>
>> you want to read this
>> https://adblockplus.org/en/acceptable-ads
>>
>> --
>> Hari
>>
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>
> _______________________________________________
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