For me, it was Elvis Presley's "You Ain't Nuthin But a Hound Dog" when
   I was 7 years old that convinced me that I never wanted to listen to
   pop music ever again. Fortunately, growing up in Philadelphia, there
   was a great classical music FM station, and the Philadelphia Orchestra
   under Eugene Ormandy, and when my Mother gave me a guitar for
   Christmas, I was able to find a teacher who had studied with Segovia.
   Unfortunately, it is true that many young people today don't get to
   experience that combination of influences. However, from what I hear
   coming from my teenager's phone, the pop music is even worse!

   A. John Mardinly, Ph.D., P.E.
   Classical Guitarist/Lutenist

   On Aug 27, 2020, at 12:15 PM, Nancy Carlin <[1]lsaq.edi...@gmail.com>
   wrote:

   Howard is right about the graying of audiences and it's been talked
   about for years here in the US.  I think one problem is that early
   music is the poor step-sister of "classical music" - a category that
   was solidified (along with ethnic, folk etc.) back when record stores
   started. It seems to me our music was the pop music of the day, with a
   bit of a division between music for use in church, court and things
   like popular ballad tunes. Currently I see a couple larger baroque
   orchestras and concert series moving past the baroque, but I also see
   some interesting series who explore putting on concerts in
   non-traditional venues, such as bars and coffee shops. We had an
   article by Deborah Fox a year or so in the Quarterly - about some of
   the things her Pegasus music is doing to encourage a younger audience.
   Stephen Stubbs in Seattle (Pacific Music Works) in Seattle is also
   doing this.
   I suspect that all this targeted music aimed to fill medium sized
   concert venues will change because of Covid-19. It will level the
   playing field and people will have found out it's very nice to listen
   to a well-produced concert on your TV (via YouTube). Recently I have
   listened to online lute concerts by Paul O'Dette, Ronn McFarlane and
   Brandon J Acker.  In each of them there was no ticket price, just a
   suggestion to follow a link to donate on PayPal.  None of those
   concerts took place in my part of the continent and I would not have
   heard them without the pandemic. I think this will continue even after
   we get our vaccine. The success of these kind of things will depend on
   things like Facebook spreading to work far and wide as well as people
   contiruting - Brandon Acker has done a great job getting lots of
   connections on Facebook, so has access to his potential audience.
   Nancy

     On Aug 27, 2020, at 8:58 AM, Is Milse Póg <[2]ishdai...@gmail.com>
     wrote:
       I am a young amateur lute player (just 21), so I guess I am a part
     of
       the next generation of players. I think the lute will continue to
     be
       played for the foreseeable future, since there's always someone
     strange
       enough to fall in love with the lute's music and sound, but it's
     sad to
       see little to no young people in ancient music and classical music
       concerts in general. Perhaps it has to do with the distance that
     has
       grown between contemporary composers and the general population,
     the
       former usually earning their bread through the academia.

     It has to do with classical music being a taste that listeners tend
     to acquire as they get older. Old listeners are replaced with lots
     of middle-aged listeners, and not so many young ones.
     Alarms about the "graying of the classical audience" have been
     sounded for decades, and in the USA probably peaked in 1988. The
     general manager of the public classical music station in Los Angeles
     came back from the Audience 88 conference that year convinced that
     classical music was dying and he had to wean the station away from
     it. He was gone within a year or so. The station was was playing
     Satie, Rossini and Beethoven this morning.
     It reminds me of the line in the Hitchhiker's Guide to the Galaxy
     that the galactic emperor is "nearly dead and has been for
     centuries."
     To get on or off this list see list information at
     [3]https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cs.dartmo
     uth.edu_-7Ewbc_lute-2Dadmin_index.html&d=DwIFaQ&c=l45AxH-kUV29SRQusp
     9vYR0n1GycN4_2jInuKy6zbqQ&r=VLPJ8OE-c_C6joGeE1ftlvxMmQPq9N6mpKZONBRt
     90E&m=KMYvwUsvGjaVOD6cleXVSoMKP9nFd3ijL9CQFs5llgM&s=rL3IU7WixPtSojb1
     442MfyTRogbgFqqku0HzR8Www9A&e=

   --
   Nancy Carlin
   Administrator THE LUTE SOCIETY OF AMERICA
   [4]https://urldefense.proofpoint.com/v2/url?u=http-3A__LuteSocietyofAme
   rica.org&d=DwIFaQ&c=l45AxH-kUV29SRQusp9vYR0n1GycN4_2jInuKy6zbqQ&r=VLPJ8
   OE-c_C6joGeE1ftlvxMmQPq9N6mpKZONBRt90E&m=KMYvwUsvGjaVOD6cleXVSoMKP9nFd3
   ijL9CQFs5llgM&s=9uKqMn_O5Ddb4-DQGS5qFnN-QZ9vPieA_V4o_tsFXTU&e=
   PO Box 6499
   Concord, CA 94524
   USA
   925 / 686-5800
   [5]www.groundsanddivisions.info
   www.nancycarlinassociates.com

References

   1. mailto:lsaq.edi...@gmail.com
   2. mailto:ishdai...@gmail.com
   3. 
https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cs.dartmouth.edu_-7Ewbc_lute-2Dadmin_index.html&d=DwIFaQ&c=l45AxH-kUV29SRQusp9vYR0n1GycN4_2jInuKy6zbqQ&r=VLPJ8OE-c_C6joGeE1ftlvxMmQPq9N6mpKZONBRt90E&m=KMYvwUsvGjaVOD6cleXVSoMKP9nFd3ijL9CQFs5llgM&s=rL3IU7WixPtSojb1442MfyTRogbgFqqku0HzR8Www9A&e=
   4. 
https://urldefense.proofpoint.com/v2/url?u=http-3A__LuteSocietyofAmerica.org&d=DwIFaQ&c=l45AxH-kUV29SRQusp9vYR0n1GycN4_2jInuKy6zbqQ&r=VLPJ8OE-c_C6joGeE1ftlvxMmQPq9N6mpKZONBRt90E&m=KMYvwUsvGjaVOD6cleXVSoMKP9nFd3ijL9CQFs5llgM&s=9uKqMn_O5Ddb4-DQGS5qFnN-QZ9vPieA_V4o_tsFXTU&e=
   5. http://www.groundsanddivisions.info/

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