On Tue, Mar 25, 2008 at 11:03:42PM +0100, [EMAIL PROTECTED] wrote: > On Tue, 25 Mar 2008, Joost Verburg wrote: > >>> I'd like to have "the bird" in one way or the other. Smoothing edges, >>> adding something in the background or similar I can live with... >> >> A good logo should be recognized immediately. The bird is the only one >> here that is somewhat unique. I don't know how it represents the "LyX >> brand" and it may be more a mascot than a logo, but in my opinion we >> should not change the logo unless we get one that is really professionally >> designed. > > I agree. My girlfriend had a suggestion, could we get some design student > to do a project related to this? According to her, such students might be > looking for projects as part of their studies. Does anyone have connections > to design schools or design students? > > About the logo, her reaction to the current logo were along the following > lines (I have to translate): > * toys, playground, childish > * unstructured > * many different elements and colours => unclear > * home made
Especially mathematicians _love_ toys. Home made ones even. And they love colourings. > She suggests we should think about what kind of words the logo should > inspire, and also think about who the "customers" are. I guess this would > be words and concepts such as: > > * WYSIWYM > * Strutured/semantic document creation > * Academic/scientific users See above ;-) > She also asked me about what's unique with LyX, and suggests this should be > somehow represented in the logotype. I get the impression that somebody is thinking far too much... Andre' PS: Berlin just spent a six-digit sum on finding a new slogan for city marketing. The outcome is 'beberlin'. Of course now everybody thinks that Berlin wants to be the capital of stutterers... PPS: A while ago "my" univerity spend 40k DM (~20kEUR) for a similar campaign, ending up with a "different" green for the main website, and a font that had to be paid for _per user seat_ that mainly differed in the form of a few rarely used letters from good old Arial and its clones... PPPS: That was about the time when they decided to renumber university to 1,2,3,4 because it's hard to explain to strangers why they were numbered 1,3,4,7 before. Of course, changing the traffic signs in the city was too expensive, so the renumbering was done only "internally". Now they keep wondering why people look for "University Part 4" in opposite corners of the town... PPPS: Don't get me started on "Image Campaigns"...
