On Aug 3, 2011, at 10:30 AM, Lawrence Sica wrote: > > On Aug 3, 2011, at 12:19 PM, LuKreme wrote: > >> On Aug 2, 2011, at 19:02, Arno Hautala <[email protected]> wrote: >> >>> I doubt many software vendors are >>> going to increase their distribution costs by replacing installation >>> media with USB drives. >> >> USB thumb drives are cooperative with optical media. Sure,the unit cost is >> higher but packaging and distribution costs are a lot lower, not to mention >> storage. >> >> Also, a thumb drive can be written on site with the latest version. > > I love the thumb drive I have for my Air. I wish more would do that. Plus > the media is smaller to carry around and can't get scratched. Has anyone > actually done a real cost analysis? I wonder how much it cost Apple to do > that.
I am betting that thumb drives SW distribution is in the same order of magnitude as optical media distribution. When you consider how many free thumb drives I have received (even as junk mail by snail mail) as marketing devices (Nissan sent me a 1GB one not long ago to show off some new vehicle) they cannot be that expensive and I bet the equipment necessary to "produce" the recorded device is cheaper than the stamping of optical media. _______________________________________________ MacOSX-talk mailing list [email protected] http://www.omnigroup.com/mailman/listinfo/macosx-talk
