On Wed, Aug 3, 2011 at 12:34, objectwerks inc <[email protected]> wrote: > > I am betting that thumb drives SW distribution is in the same order of > magnitude as optical media distribution. When you consider how many free > thumb drives I have received (even as junk mail by snail mail) as marketing > devices (Nissan sent me a 1GB one not long ago to show off some new vehicle) > they cannot be that expensive and I bet the equipment necessary to "produce" > the recorded device is cheaper than the stamping of optical media.
There is no chance that thumb drives are cheaper to produce and distribute than it is to burn and distribute a DVD. Even the bulk prices that I've seen for a 4GB drive are around $7. Let's say Apple can get a ridiculous discount and drop that to $2. I can buy a 100 pack of DVDs for $30. That is going to go down further for bulk orders, but it's already at $0.3 And I seriously doubt it's cheaper to assemble USB media than it is to press a disc. Sure, a 1GB drive might be around $0.5 for a large bulk order, but there's no way they've got anything on optical. Any company that decides to follow Apple and ditch optical media is not going to consider USB distribution when they can offer network as a primary avenue. -- arno s hautala /-| [email protected] pgp b2c9d448 _______________________________________________ MacOSX-talk mailing list [email protected] http://www.omnigroup.com/mailman/listinfo/macosx-talk
