On 3 Aug 2011, at 12:34 PM, objectwerks inc wrote:

> On Aug 3, 2011, at 10:30 AM, Lawrence Sica wrote:
> 
>> On Aug 3, 2011, at 12:19 PM, LuKreme wrote:
>> 
>>> On Aug 2, 2011, at 19:02, Arno Hautala <[email protected]> wrote:
>>> 
>>>> I doubt many software vendors are
>>>> going to increase their distribution costs by replacing installation
>>>> media with USB drives.
>>> 
>>> USB thumb drives are cooperative with optical media. Sure,the unit cost is 
>>> higher but packaging and distribution costs are a lot lower, not to mention 
>>> storage.
>>> 
>>> Also, a thumb drive can be written on site with the latest version. 
>> 
>> I love the thumb drive I have for my Air.  I wish more would do that.  Plus 
>> the media is smaller to carry around and can't get scratched. Has anyone 
>> actually done a real cost analysis?  I wonder how much it cost Apple to do 
>> that.
> 
> I am betting that thumb drives SW distribution is in the same order of 
> magnitude as optical media distribution.  When you consider how many free 
> thumb drives I have received (even as junk mail by snail mail) as marketing 
> devices (Nissan sent me a 1GB one not long ago to show off some new vehicle) 
> they cannot be that expensive and I bet the equipment necessary to "produce" 
> the recorded device is cheaper than the stamping of optical media.

I believe the latest Macbook Air no longer comes with any external media (thumb 
drive or DVD).

Gregg

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