> The new website is not yet "public" as such - you're the first group
> of people I've told about it. It is keyed to version 1.2, and is
> almost finished, but the store does not match yet (still uses the old
> colour scheme). Also, the blog at the bottom is just for show for now;
> it won't have as its first sentence "Deduction has a problem" when the
> site goes live.
A few thoughts:
* As others have mentioned, the action buttons (download/buy) could use a
tweak. I don't think it's as much that the choice of colour is poor; I think
the issue more is that they don't look clickable. A *subtle* gradient in the
background or some other texture to make them pop off the page a little would
got a long way.
* The "What is Deductions" lede is too far down in the page - it should be in
the header, with the screenshot. The first thing I asked myself when I looked
at the site is, "what does this application do?" - I'm probably not in the
target audience, but the screenshot wasn't much help in this regard. Removing
the "Proofs in Formal Logic" (which seems kind of meaningless to me) and adding
in a short blurb of the "what is deducations" summary would really help here.
* The purchase page could some optimization - if I try to submit a purchase
without adding a quantity, the error message appears at the bottom of the
screen and I have to scroll to see what went wrong. Here, you could:
* Remove the icons - they don't add anything to the page and take up a
lot of vertical space
* Increase the size of the prices - that's important information for
the user to figure out what the difference is between the options
* Clearly spell out any requirements for the educational license,
especially as that's the first option on the page. Do I need to show proof of
enrollment somehow? Do I email you first, or can I purchase the application
without having to show proof of eligibility?
* Support page links and headings need better contrast - everything on this
page is the same colour and it makes it hard to scan. You could try swapping
your hover colour with the link colour, perhaps.
Hope this helps - it's really a hit and run critique as I didn't get a lot of
time to really work with the site, but these were some things that I noticed
with a quick overview.
Neil
--
hushBOOM
User experience design «» web | app | text
http://www.hushboom.com/
