Maybe you could use the Google Keyword Tool <https://adwords.google.com/select/KeywordToolExternal> and see if people are searching for this kind of thing.
Is there anything you can do to augment the app, to have some features that will be more appealing to people who are not students, not thinking of studying, but merely curious? Are there any logic puzzles or well-known logic items that you could highlight in your website so that people searching for that phrase might come upon your website, and be attracted to try it out? Any other software or non-software company you could team up with, that offers something similar/complementary to your software? Just some thoughts. More general marketing ideas over on my marketing blog: http://www.karelia.com/marketing/ Dan On Jan 13, 2010, at 9:58 AM, darcy.otto wrote: > Hi Andy et al., > > You know, I've been thinking about this since you said it. The problem is, I > don't really know the size of the market. Thousands of students take logic > in universities each year, and from what I've seen a little under half of > those have Macs and well over half have access to Mac labs. And there is a > new class of students every semester, so the potential audience constantly > renews itself. > > However, the following considerations give me pause: > > 1. Sales have been poor. About 25 sales over four months, and an additional > 150 sales through MacZot/MUPromo. > > 2. Interestingly, respondents to a survey I sent to MacZot/MUPromo buyers > found many were just interested in learning logic without taking a class > (something my program doesn't really do right now). > > 3. I haven't done much marketing, beyond posting on download sites and cold > e-mailing some professors who teach logic courses. Not much response there, > but getting professors to use the program is a way to get access to the > students. > > So, anybody have any advice about how to continue? I'm not entirely sure > where to put my efforts. If the market is to small, perhaps the answer is to > break ground on an unrelated project. But I was caught off guard by the > number of MacZot/MUPromo sales, and the large number of people who just were > interested in logic. Perhaps I should try to make the program more appealing > to that group? > > Any advice would be greatly appreciated. > > Darcy Otto > Wandering Mango Software >
