> One question I have that if your primary market is students/education sector > -- why have an educational price? as it will be for the vast majority of > your sales, the defacto regular price. I would suggest dropping the > educational pricing and just sell it for $24.95 or if you keep > educational/regular price to go for a 24.95/29.95 level in the very least.
The reason i have an educational price is as you suggest below - to sell at a discount to students. I am grateful to the few people who have bought it at full price though. I don't check to see whether someone is a student. > Or even alternatively advertise $24.95 for educational and $39.95 or higher > for regular. The psychology here is that students like to think they are > getting a great deal (or a bone tossed to them with a steep educational > discount) but if your market is education, you are just selling them at a > better price for you. A $40 product with at $15 discount looks more > attractive than a $30 product with a $5 discount. Especially if the majority > of your sales are going to be driven by the "discount". (Of course don't > price it at $199 with a $175 educational discount as that looks a little > fishy :) So, you think I should push up the price to say $40/$25? I guess with sales being so sluggish, it's not like I'm worried about slowing things down too much. You're right in that the majority of my sales are discount. > Also I don't know how much you scrutinize the requirements for the > educational discounts -- for me, if anyone says they are a student or work in > the sector, they get the discount no questions asked -- taking them at their > word. IF you have to ask for id, proof, the hassle may be too much , even > for legitimate students, and you lose a $25 sale. And my philosophy is that > a guaranteed $25 sale is better then a potential $30 sale. And if a person > wasn't to be dishonest, they are not even going to ask for a discount -- they > will just look for a pirated license. Yes, I have tried to follow this pattern. Actually, the reason why I currently have the price at $19.99 is so that there will be little incentive to pirate it. But I guess at this point, so few people know it exists that I could probably raise the price a bit. I am going to be releasing 1.2 in a week or so - perhaps it is time for a price increase. Thanks so much, Darcy
