After living in denial (sole proprietorship) for a year and a half, I've decided to go legit and set up an LLC. I've already read a ton about corporate structures and liability and taxes. But I would like to hear more about choosing a name.
I know the basic stuff: make it easy to spell, avoid foreign language curse words, positive sounding, etc. There are ton of generic "how to name your business" articles on the web. I'd like to hear more specific to indie software. For what it's worth, I'm do a mix of product sales and consulting. I have a name or two in mind, but my sounding boards (all non-programmers) are never enthused by the names I like, and then they make suggestions that I think are just terrible. + Do you have any naming advice particular to a software business? + If your name is too "cute", will potential clients not take you seriously? + If your name is too "conservative", will potential clients not remember your name? + Does it really matter? Or is the name whatever you make it? (I remember "iPod" sounded really weird the first time I heard it.) -- Ben
