I agree with Mike. You're going to have to really like your business name. I 
think if you're in a situation where you're producing products that aren't 
exactly containing your company name (i.e. you're building iPhone apps and they 
each have their own name) it's not as important to have a perfect business 
name, but certainly something short so people can easily find what other 
products you make. If your company name is tied into a product line though, 
then it absolutely must be perfect.

-Kevin
--
Kevin Elliott

Website: Mused for iPhone 
Buy: Mused in the Apple iTunes App Store


On Jan 18, 2010, at 12:21 PM, Mike Glass wrote:

> The name of your company I think is something that you have to personally 
> like. After all, you're going to have it attached to every email you send, on 
> every business card, saying it when you pick up the phone, and so on. As long 
> as it's something you like, I think you'll be fine.
> 
> From personal experience, I picked the name Pocket Sevens for a few reasons. 
> I like poker, my birthday is July 7, and the word "pocket" can sort of imply 
> my iPhone contract work. All of these are personal reasons, and most people 
> don't get the pocket reference until I explain it to them, but I like the 
> name of the company and I think that's what really matters.
> 
> Mike Glass
> Pocket Sevens
> [email protected]



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