The name of your company I think is something that you have to personally like. 
After all, you're going to have it attached to every email you send, on every 
business card, saying it when you pick up the phone, and so on. As long as it's 
something you like, I think you'll be fine.

>From personal experience, I picked the name Pocket Sevens for a few reasons. I 
>like poker, my birthday is July 7, and the word "pocket" can sort of imply my 
>iPhone contract work. All of these are personal reasons, and most people don't 
>get the pocket reference until I explain it to them, but I like the name of 
>the company and I think that's what really matters.

Mike Glass
Pocket Sevens
[email protected]

On Jan 18, 2010, at 2:51 PM, Benjamin Ragheb wrote:

> After living in denial (sole proprietorship) for a year and a half, I've 
> decided to go legit and set up an LLC. I've already read a ton about 
> corporate structures and liability and taxes. But I would like to hear more 
> about choosing a name.
> 
> I know the basic stuff: make it easy to spell, avoid foreign language curse 
> words, positive sounding, etc. There are ton of generic "how to name your 
> business" articles on the web. I'd like to hear more specific to indie 
> software.
> 
> For what it's worth, I'm do a mix of product sales and consulting. I have a 
> name or two in mind, but my sounding boards (all non-programmers) are never 
> enthused by the names I like, and then they make suggestions that I think are 
> just terrible.
> 
> + Do you have any naming advice particular to a software business?
> 
> + If your name is too "cute", will potential clients not take you seriously?
> 
> + If your name is too "conservative", will potential clients not remember 
> your name?
> 
> + Does it really matter? Or is the name whatever you make it? (I remember 
> "iPod" sounded really weird the first time I heard it.)
> 
> -- Ben
> 
> 



[Non-text portions of this message have been removed]



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