On Jan 18, 2010, at 4:46 PM, pbur wrote:

> 
> 
> --- In [email protected], Mike Glass <mi...@...> wrote:
>> 
>> The name of your company I think is something that you have to personally 
>> like. After all, you're going to have it attached to every email you send, 
>> on every business card, saying it when you pick up the phone, and so on. As 
>> long as it's something you like, I think you'll be fine.
>> 
>> 
> 
> Agreed. I finally got to BitBQ LLC after a failed first name. I love to 
> barbecue a lot and most people who know me or follow my Twitter stream know 
> that. So it fits me. There were also several cooking references I can use to 
> go with software development, such as "Cooking up great software for your Mac 
> and iPhone". New releases can be "fresh from the grill", etc. 
> 
> When it comes to worrying about people being turned off by your company name, 
> I point to Rouge Amoeba as a name (and logo) that could certainly put off a 
> certain set of people. Yet they appear to be very successful selling 
> software. 

Agreed.  I chose "Second Gear" as my company name because I like auto racing.  
I didn't really concern myself with what others thought of the name because I 
really never plan to deal in an enterprise field where something like "Williams 
Advanced Technical Solutions" may resonate better.  

If you're pitching software to consumers, I'm sure they appreciate a fun, 
playful name.  

Also, BitBQ is such an awesome name.  

-
Justin Williams
[email protected]
http://www.secondgearsoftware.com/
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