We have a professional services customer that collects email addresses at home and garden shows. As you can imagine, there’s lots of messy handwriting and some people are likely writing down a fake email address so they can get a free something-or-other. We’ve told our customer the same thing – don’t wait until having visited all 10+ home and garden shows, send them a “welcome” email right away, and if comes back bad, remove their email address from your lists.
Frank From: mailop <mailop-boun...@mailop.org> On Behalf Of Luke via mailop Sent: Thursday, January 16, 2020 11:36 AM To: Jaroslaw Rafa <r...@rafa.eu.org> Cc: mailop@mailop.org; Jesse Thompson <jesse.thomp...@wisc.edu> Subject: Re: [mailop] [FEEDBACK] Approach to dealing with List Washing services, industry feedback.. I actually work for a company that sells a validation tool as a part of our platform and I'm still pretty confused by the appeal of such a thing. As Mr. Wise said before, "bounce processing!" I want to believe a legitimate use case for validation exists but if you collect addresses in an appropriate manner, monitor engagement, pay attention to bounces and suppress addresses accordingly, there is no need to programmatically validate/invalidate address. Ever. Sometimes I hear about this scenario where someone collected the addresses appropriately, but it has been years since they've sent to them and they need to ensure they are valid before they try to re-engage them. So people think it makes sense to run the list through a validation service to eliminate the obviously bad addresses before sending to the rest. Or, you could just send to this list slowly over some period of time and let the bad ones bounce and let the good ones deliver. SMTP has build in address validation. And its free :) Luke On Thu, Jan 16, 2020 at 9:54 AM Jaroslaw Rafa via mailop <mailop@mailop.org <mailto:mailop@mailop.org> > wrote: Dnia 16.01.2020 o godz. 15:44:46 Jesse Thompson via mailop pisze: > > Another factor that complicates things is that users are afraid to > unsubscribe (to send the signal directly to the marketer) > 1) when the message was obviously unsolicited > 2) because they're constantly told not to click on links within spam > messages Myself, I never unsubscribe from any mass mailings if I didn't previously knowingly and willingly subscribe to them (and I very rarely subscribe to any). I guess that's pretty reasonable approach. If I didn't subscribe and someone is sending me mass mailings nevertheless, these people do not qualify to send them any "direct signals", because they will most likely ignore it (or even treat the "unsubscribe" operation as a confirmation that I actually read their messages, so they will put me on more mailing lists). I didn't subscribe to their mailings, why should I ask them to unsubscribe me? The only thing to be done about such messages is to delete them or block the senders if they send too much. -- Regards, Jaroslaw Rafa r...@rafa.eu.org <mailto:r...@rafa.eu.org> -- "In a million years, when kids go to school, they're gonna know: once there was a Hushpuppy, and she lived with her daddy in the Bathtub." _______________________________________________ mailop mailing list mailop@mailop.org <mailto:mailop@mailop.org> https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop
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