Hi Jan,
Great idea!
Not sure if s/o else claims/owns it, but what about "the Web in YOUR hands"
Good luck
Sebastian
Von meinem iPhone gesendet
> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <[email protected]>:
>
> Apache CouchDB™ is a database
> that uses JSON for documents,
> JavaScript for MapReduce indexes,
> and regular HTTP for its API
>
>
> What a bunch of baloney! I only say this because I helped to write and
> publish this. Noah and I developed this in the running up of the 1.2.0
> release that coincided with the new website that was meant to be a
> watershed-the-draught-years-are-over release. I think it fulfilled its
> purpose, but it won’t suffice today.
>
> The CouchDB slogan, or byline, or motto is titling all our public
> communication: It’s the first thing thousands of visitors on our website see.
> It is the first line in all our board reports and it is the introduction in
> all our release announcements. It’s the one sentence that gets quoted the
> most and as it stands it is a wasted opportunity, as it is not sticky, not
> memorable and not aligned with our goals.
>
> We need a slogan that rolls of anyones tongue. We need a slogan that captures
> succinctly what makes CouchDB unique. We need a slogan that captures our
> values.
>
> I realise that this is a MAJOR bike-shed and that’s why I am bringing this up
> here rather than dev@ for now. I’ve tried dev@ before and it didn’t go
> anywhere. My strawperson proposal there was “CouchDB,a database that
> replicates” and while that is a lot sickier, doesn’t really help either.
>
> Over drinks with Noah and Dave in Berlin last winter we improvised a few
> slogans that would capture the (what we think) value of CouchDB, rather than
> the technicalities of it. The last thing we arrived at is “CouchDB puts the
> data in your hands.”. It isn’t perfect, but better what we have now and it
> opens us up to fill in all the background story that we need to make that
> claim: capture the ecosystem of Couch-Replication compatible projects and the
> distinct values of their interoperability.
>
> What I’d like to see in this group to take this proposal and evolve it into
> something we are all comfortable with. We can then prepare all our public
> facing properties to reflect the changes and see how that goes.
>
> I deliberately steer this away from a website redesign, or major rework on
> our messaging or even a lengthy philosophical debate on “the why of CouchDB”
> in order to actually just figure out a better slogan that we can use to move
> forward.
>
> What do you think? :)
>
> Best
> Jan
> --
>
