I agree with Lena that the slogan should have some connection with databases. "All your data, everywhere", for example, would do that and refer to CouchDb's replication capabilities, but I don't think it is quite enticing enough.
Nick On 13 June 2014 09:55, Lena Reinhard <[email protected]> wrote: > I was part of that discussion with Noah and Dave this winter, too, and to > me as a Marketing person, CouchDB's slogan has always been a hard one to > get, and so I was happy to discuss it that day and now again. I'd love to > see a slogan that goes away from what CouchDB *does* to what value it > delivers to users (by what it is / does) and / or what value(s) it offers > itself (where still the value it offers to people usually leads to stronger > slogans which are easier to understand for people). > > Personally, I think although general slogans can be good and sticky, I'd > try to stay away from something that is too general - at least an obvious > connection of the slogan to databases should be given to not confuse people. > > On 12.06.2014, at 21:03, Jan Lehnardt <[email protected]> wrote: > > > > > On 12 Jun 2014, at 21:59 , Mike Miller <[email protected]> wrote: > > > >> I like it. I think that Apache CouchDB should lead us into the > >> post-Snowden, net neutrality era. > > > > while I personally agree, I’m not sure that that’s a point we should be > too upfront about. I’d like to avoid what happened to bittorrent, great > technology that is forever tainted with legal issues. But maybe we should > force it and get some publicity from it :) > > > >> I once heard it described as, "what the internet was supposed to be." > > > > That was me, I’m glad that stuck :D > > > > Best > > Jan > > -- > > > > > >> > >> -M > >> > >> > >> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher < > >> [email protected]> wrote: > >> > >>> Hi Jan, > >>> > >>> Great idea! > >>> > >>> Not sure if s/o else claims/owns it, but what about "the Web in YOUR > hands" > >>> > >>> Good luck > >>> Sebastian > >>> > >>> Von meinem iPhone gesendet > >>> > >>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <[email protected]>: > >>>> > >>>> Apache CouchDB™ is a database > >>>> that uses JSON for documents, > >>>> JavaScript for MapReduce indexes, > >>>> and regular HTTP for its API > >>>> > >>>> > >>>> What a bunch of baloney! I only say this because I helped to write and > >>> publish this. Noah and I developed this in the running up of the 1.2.0 > >>> release that coincided with the new website that was meant to be a > >>> watershed-the-draught-years-are-over release. I think it fulfilled its > >>> purpose, but it won’t suffice today. > >>>> > >>>> The CouchDB slogan, or byline, or motto is titling all our public > >>> communication: It’s the first thing thousands of visitors on our > website > >>> see. It is the first line in all our board reports and it is the > >>> introduction in all our release announcements. It’s the one sentence > that > >>> gets quoted the most and as it stands it is a wasted opportunity, as > it is > >>> not sticky, not memorable and not aligned with our goals. > >>>> > >>>> We need a slogan that rolls of anyones tongue. We need a slogan that > >>> captures succinctly what makes CouchDB unique. We need a slogan that > >>> captures our values. > >>>> > >>>> I realise that this is a MAJOR bike-shed and that’s why I am bringing > >>> this up here rather than dev@ for now. I’ve tried dev@ before and it > >>> didn’t go anywhere. My strawperson proposal there was “CouchDB,a > database > >>> that replicates” and while that is a lot sickier, doesn’t really help > >>> either. > >>>> > >>>> Over drinks with Noah and Dave in Berlin last winter we improvised a > few > >>> slogans that would capture the (what we think) value of CouchDB, rather > >>> than the technicalities of it. The last thing we arrived at is “CouchDB > >>> puts the data in your hands.”. It isn’t perfect, but better what we > have > >>> now and it opens us up to fill in all the background story that we > need to > >>> make that claim: capture the ecosystem of Couch-Replication compatible > >>> projects and the distinct values of their interoperability. > >>>> > >>>> What I’d like to see in this group to take this proposal and evolve it > >>> into something we are all comfortable with. We can then prepare all our > >>> public facing properties to reflect the changes and see how that goes. > >>>> > >>>> I deliberately steer this away from a website redesign, or major > rework > >>> on our messaging or even a lengthy philosophical debate on “the why of > >>> CouchDB” in order to actually just figure out a better slogan that we > can > >>> use to move forward. > >>>> > >>>> What do you think? :) > >>>> > >>>> Best > >>>> Jan > >>>> -- > >>>> > >>> > >> > >> > >> > >> -- > >> Mike Miller > >> Co-Founder, Chief Scientist > >> Cloudant, An IBM Company > >> 617-308-3110 mobile > > > > Jan Lehnardt > > The Neighbourhoodie Software GmbH > > Adalbertstr. 7-8, 10999 Berlin > > neighbourhood.ie > > > > Handelsregister HRB 157851 B Amtsgericht Charlottenburg > > Geschäftsführung: Jan Lehnardt, Lena Reinhard > >
