addition: and we vote for sure for the resulting list Jan and Lena will propose out of the suggestions :)
On 13 June 2014 11:32, Andy Wenk <[email protected]> wrote: > Thanks Jan for bringing this up. This is a tough but good one :). > > I don't have any suggestions yet but agree with Lena's idea what the > slogan should say. I would like to propose to create a list somewhere > (temporary page on cwiki -> > https://cwiki.apache.org/confluence/display/COUCHDB/Marketing ?), where > we can put in slogans and compare them. Then Jan and Lena review them and > throw away what is not cool enough (we need some responsible people doing > this otherwise it will be endless). > > With this approach, we can fix that in between two weeks at max. > > Cheers > > Andy > > > > On 13 June 2014 11:12, Nick North <[email protected]> wrote: > >> I agree with Lena that the slogan should have some connection with >> databases. "All your data, everywhere", for example, would do that and >> refer to CouchDb's replication capabilities, but I don't think it is quite >> enticing enough. >> >> Nick >> >> >> On 13 June 2014 09:55, Lena Reinhard <[email protected]> wrote: >> >> > I was part of that discussion with Noah and Dave this winter, too, and >> to >> > me as a Marketing person, CouchDB's slogan has always been a hard one to >> > get, and so I was happy to discuss it that day and now again. I'd love >> to >> > see a slogan that goes away from what CouchDB *does* to what value it >> > delivers to users (by what it is / does) and / or what value(s) it >> offers >> > itself (where still the value it offers to people usually leads to >> stronger >> > slogans which are easier to understand for people). >> > >> > Personally, I think although general slogans can be good and sticky, I'd >> > try to stay away from something that is too general - at least an >> obvious >> > connection of the slogan to databases should be given to not confuse >> people. >> > >> > On 12.06.2014, at 21:03, Jan Lehnardt <[email protected]> wrote: >> > >> > > >> > > On 12 Jun 2014, at 21:59 , Mike Miller <[email protected]> wrote: >> > > >> > >> I like it. I think that Apache CouchDB should lead us into the >> > >> post-Snowden, net neutrality era. >> > > >> > > while I personally agree, I’m not sure that that’s a point we should >> be >> > too upfront about. I’d like to avoid what happened to bittorrent, great >> > technology that is forever tainted with legal issues. But maybe we >> should >> > force it and get some publicity from it :) >> > > >> > >> I once heard it described as, "what the internet was supposed to be." >> > > >> > > That was me, I’m glad that stuck :D >> > > >> > > Best >> > > Jan >> > > -- >> > > >> > > >> > >> >> > >> -M >> > >> >> > >> >> > >> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher < >> > >> [email protected]> wrote: >> > >> >> > >>> Hi Jan, >> > >>> >> > >>> Great idea! >> > >>> >> > >>> Not sure if s/o else claims/owns it, but what about "the Web in YOUR >> > hands" >> > >>> >> > >>> Good luck >> > >>> Sebastian >> > >>> >> > >>> Von meinem iPhone gesendet >> > >>> >> > >>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <[email protected]>: >> > >>>> >> > >>>> Apache CouchDB™ is a database >> > >>>> that uses JSON for documents, >> > >>>> JavaScript for MapReduce indexes, >> > >>>> and regular HTTP for its API >> > >>>> >> > >>>> >> > >>>> What a bunch of baloney! I only say this because I helped to write >> and >> > >>> publish this. Noah and I developed this in the running up of the >> 1.2.0 >> > >>> release that coincided with the new website that was meant to be a >> > >>> watershed-the-draught-years-are-over release. I think it fulfilled >> its >> > >>> purpose, but it won’t suffice today. >> > >>>> >> > >>>> The CouchDB slogan, or byline, or motto is titling all our public >> > >>> communication: It’s the first thing thousands of visitors on our >> > website >> > >>> see. It is the first line in all our board reports and it is the >> > >>> introduction in all our release announcements. It’s the one sentence >> > that >> > >>> gets quoted the most and as it stands it is a wasted opportunity, as >> > it is >> > >>> not sticky, not memorable and not aligned with our goals. >> > >>>> >> > >>>> We need a slogan that rolls of anyones tongue. We need a slogan >> that >> > >>> captures succinctly what makes CouchDB unique. We need a slogan that >> > >>> captures our values. >> > >>>> >> > >>>> I realise that this is a MAJOR bike-shed and that’s why I am >> bringing >> > >>> this up here rather than dev@ for now. I’ve tried dev@ before and >> it >> > >>> didn’t go anywhere. My strawperson proposal there was “CouchDB,a >> > database >> > >>> that replicates” and while that is a lot sickier, doesn’t really >> help >> > >>> either. >> > >>>> >> > >>>> Over drinks with Noah and Dave in Berlin last winter we improvised >> a >> > few >> > >>> slogans that would capture the (what we think) value of CouchDB, >> rather >> > >>> than the technicalities of it. The last thing we arrived at is >> “CouchDB >> > >>> puts the data in your hands.”. It isn’t perfect, but better what we >> > have >> > >>> now and it opens us up to fill in all the background story that we >> > need to >> > >>> make that claim: capture the ecosystem of Couch-Replication >> compatible >> > >>> projects and the distinct values of their interoperability. >> > >>>> >> > >>>> What I’d like to see in this group to take this proposal and >> evolve it >> > >>> into something we are all comfortable with. We can then prepare all >> our >> > >>> public facing properties to reflect the changes and see how that >> goes. >> > >>>> >> > >>>> I deliberately steer this away from a website redesign, or major >> > rework >> > >>> on our messaging or even a lengthy philosophical debate on “the why >> of >> > >>> CouchDB” in order to actually just figure out a better slogan that >> we >> > can >> > >>> use to move forward. >> > >>>> >> > >>>> What do you think? :) >> > >>>> >> > >>>> Best >> > >>>> Jan >> > >>>> -- >> > >>>> >> > >>> >> > >> >> > >> >> > >> >> > >> -- >> > >> Mike Miller >> > >> Co-Founder, Chief Scientist >> > >> Cloudant, An IBM Company >> > >> 617-308-3110 mobile >> > > >> > > Jan Lehnardt >> > > The Neighbourhoodie Software GmbH >> > > Adalbertstr. 7-8, 10999 Berlin >> > > neighbourhood.ie >> > > >> > > Handelsregister HRB 157851 B Amtsgericht Charlottenburg >> > > Geschäftsführung: Jan Lehnardt, Lena Reinhard >> > >> > >> > > > > -- > Andy Wenk > Hamburg - Germany > RockIt! > > http://www.couchdb-buch.de > http://www.pg-praxisbuch.de > > GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 > > https://people.apache.org/keys/committer/andywenk.asc > -- Andy Wenk Hamburg - Germany RockIt! http://www.couchdb-buch.de http://www.pg-praxisbuch.de GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 https://people.apache.org/keys/committer/andywenk.asc
