I like it. I think that Apache CouchDB should lead us into the post-Snowden, net neutrality era. I once heard it described as, "what the internet was supposed to be."
-M On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher < [email protected]> wrote: > Hi Jan, > > Great idea! > > Not sure if s/o else claims/owns it, but what about "the Web in YOUR hands" > > Good luck > Sebastian > > Von meinem iPhone gesendet > > > Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <[email protected]>: > > > > Apache CouchDB™ is a database > > that uses JSON for documents, > > JavaScript for MapReduce indexes, > > and regular HTTP for its API > > > > > > What a bunch of baloney! I only say this because I helped to write and > publish this. Noah and I developed this in the running up of the 1.2.0 > release that coincided with the new website that was meant to be a > watershed-the-draught-years-are-over release. I think it fulfilled its > purpose, but it won’t suffice today. > > > > The CouchDB slogan, or byline, or motto is titling all our public > communication: It’s the first thing thousands of visitors on our website > see. It is the first line in all our board reports and it is the > introduction in all our release announcements. It’s the one sentence that > gets quoted the most and as it stands it is a wasted opportunity, as it is > not sticky, not memorable and not aligned with our goals. > > > > We need a slogan that rolls of anyones tongue. We need a slogan that > captures succinctly what makes CouchDB unique. We need a slogan that > captures our values. > > > > I realise that this is a MAJOR bike-shed and that’s why I am bringing > this up here rather than dev@ for now. I’ve tried dev@ before and it > didn’t go anywhere. My strawperson proposal there was “CouchDB,a database > that replicates” and while that is a lot sickier, doesn’t really help > either. > > > > Over drinks with Noah and Dave in Berlin last winter we improvised a few > slogans that would capture the (what we think) value of CouchDB, rather > than the technicalities of it. The last thing we arrived at is “CouchDB > puts the data in your hands.”. It isn’t perfect, but better what we have > now and it opens us up to fill in all the background story that we need to > make that claim: capture the ecosystem of Couch-Replication compatible > projects and the distinct values of their interoperability. > > > > What I’d like to see in this group to take this proposal and evolve it > into something we are all comfortable with. We can then prepare all our > public facing properties to reflect the changes and see how that goes. > > > > I deliberately steer this away from a website redesign, or major rework > on our messaging or even a lengthy philosophical debate on “the why of > CouchDB” in order to actually just figure out a better slogan that we can > use to move forward. > > > > What do you think? :) > > > > Best > > Jan > > -- > > > -- Mike Miller Co-Founder, Chief Scientist Cloudant, An IBM Company 617-308-3110 mobile
