It's all cool, but nothing original. Deviations of quite popular names/phrases causes an invalid associations while it should be opposite: when you hear/read the motto your first thought should be "yea, it's about CouchDB!", not a "yea, is it something about how to cook?" (: -- ,,,^..^,,,
On Sun, Nov 9, 2014 at 4:58 PM, Nick Pavlica <[email protected]> wrote: > Sorry, "CouchDB - With Barriers" was supposed to be "CouchDB - Without > Barriers". > > On Sun Nov 09 2014 at 6:37:47 AM Nick Pavlica <[email protected]> wrote: > >> All, >> >> When reading this portion of Johs message a particular phrase stuck out: >> >> " CouchDB break the sound barrier and reach the big audience." >> >> In my opinion, the idea that CouchDB "breaks barriers" evokes a positive >> emotion, and subtly describes some of the unique attributes CouchDB. A >> motto based around it may be worth exploring. >> >> Examples: >> CouchDB - Breaks Barriers >> CouchDB - Breaking Barriers >> CouchDB - With Barriers >> ---- Others ----- >> >> Regards! >> -- Nick Pavlica >> >> >> >> On Sun Nov 09 2014 at 12:29:30 AM Johs Ensby <[email protected]> wrote: >> >>> Joan and Noah, >>> thanks for straightening out the “one word slogan” issue for me. >>> >>> And thanks for the video, it’s a great one! >>> Simon Sinek also makes a good introduction to Jeff Moore’s over 20 year >>> old book which is still the bible of hightech marketing. >>> http://en.wikipedia.org/wiki/Crossing_the_Chasm >>> That book BTW has a recipe for doing an elevator pitch that I have used a >>> lot. >>> >>> If the chase for the motto fails, I would recommend an attempt to make an >>> elevator pitch according to Moore’s recipe. >>> >>> I support very much the visionary “why” with an emotional rather than >>> rational appeal. >>> The message content and how it APPEALS to the target group is the clue. >>> >>> Defining the target group might help. There are many target groups that >>> don’t find the same things appealing. >>> Just imaging communicating to >>> the head of technology in a huge corporation >>> the teenage web developer that is on the brink of mastering html5 is >>> looking for an all-in-one platform >>> the mid-career IT professional trying to make some choices on what to >>> invest time in to secure an interesting job for the next 10 years >>> the entrepreneur that just got great support for a prototype and wants to >>> conquer the world, now that he/she has the funding for it >>> >>> I deliberately omitted the CouchDB enthusiasts, since they are onboard >>> anyway, their only concern is that CouchDB break the sound barrier and >>> reach the big audience. >>> >>> Should we try to define a “persona” that could represent the audience >>> that we need to get onboard the CouchDB movement to “cross the chasm”? >>> I would think that what is lacking is a steady stream of success cases >>> where the unique strength of easy replication is demonstrated. >>> Who are the people that would make CouchDB acceptable to the early >>> majority? >>> >>> Johs >>> >>> > On 08 Nov 2014, at 19:24, Joan Touzet <[email protected]> wrote: >>> > >>> > Just to state that I'm not proposing "liberate" and that I don't >>> > have any solid proposals to provide. I think Johs responded to me >>> > when he meant to respond to Noah. :) >>> > >>> > I don't have any particularly strong feelings one way or another. >>> > I do feel a responsibility to provide references to historical and >>> > sociological context of terms we're considering, however, and will >>> > strive to fill in the gaps where I see them. >>> > >>> > -Joan >>> > >>> > ----- Original Message ----- >>> > From: "Noah Slater" <[email protected]> >>> > To: [email protected] >>> > Sent: Saturday, November 8, 2014 12:33:07 PM >>> > Subject: Re: New motto? >>> > >>> > I don't think we need a one word slogan. Not sure if anybody actually >>> > suggested that. >>> > >>> > I also don't think "Freedom" or "Liberty" should be the words we use. >>> > I very specifically thought that "liberate" was the word we ought to >>> > use because it describes what Couch lets you do. It lets you liberate >>> > your data. That can mean so many things, from being able to filter it >>> > and transform it, through to being able to move it between locations, >>> > and keep everything in sync. >>> > >>> > Note. I don't think our slogan should just be "Liberate". But that our >>> > slogan could be something like "CouchDB. Liberate your data." The key >>> > here is that we're describing what you'll be able to do with your data >>> > by using our sync protocol. >>> > >>> > Please watch this video on "Start With Why" by Simon Sinek: >>> > >>> > http://www.youtube.com/watch?v=sioZd3AxmnE >>> > >>> > It will help you understand why I think we have to reach higher than >>> > sync/replication. We need to communicate WHY we're building a sync >>> > protocol. Like, why is it even important? Why are we all here? >>> > >>> > If we can communicate that, our brand and our messaging will be so >>> > much more powerful. We'll attract people EMOTIONALLY. People who feel >>> > like they belong because they share our goals/values. >>> > >>> > Why is the sync protocol important to you? (Yes you, reading this >>> > email.) What's the VALUE? What motivates you to contribute to CouchDB >>> > by participating on this list? What does the sync protocol get you? >>> > What is it enabling for you? >>> > >>> > Open invitation to answer this... >>> > >>> > On 8 November 2014 06:39, Johs Ensby <[email protected]> wrote: >>> >> Joan, >>> >> “Liberate” has the right mixture of connotations and meanings for most >>> of us, I guess, but related to CouchDB, no, it’s so grand that it won’t >>> stick. >>> >> Imagine a car manufacturer calling their new model “Liberate” or >>> “Liberation”. Or the creator of a new parfume. Or a a political campaign. >>> >> It would work, but the word is just to grand and important to most >>> people to associate with a car, parfume, political candidate or a database. >>> >> This is reaching faaaar to high. You will just borrow a small piece of >>> the words mental space in people’s heads and have to explain it again and >>> again. >>> >> >>> >> I have seen presentations where “Relax” is used very effectively to >>> explain CouchDB benefits. >>> >> The logo (which is brilliant, who created that??) says “Relax”. >>> >> This is the part of CouchDB communications that is working really, >>> really well. >>> >> >>> >> It is almost impossible to find a one-word slogan, you need to make a >>> phrase to give it a uniqueness. However CouchDB, with the logo + “Relax” >>> has built a cool message in a stressful world of too many busy bodies >>> trying to oversell theirs stuff. >>> >> >>> >> My advice is: >>> >> Call it a day and be happy that the chase for a new slogan verified >>> that it is very hard to find something that works better for CouchDB then >>> “Relax”. >>> >> Johs:) >>> >> >>> >> >>> >>> On 07 Nov 2014, at 16:56, Noah Slater <[email protected]> wrote: >>> >>> >>> >>> What do others thing about using this word? "Liberate"? I think it has >>> >>> the right mixture of connotations and meanings >>> >> >>> > >>> > >>> > >>> > -- >>> > Noah Slater >>> > https://twitter.com/nslater >>> >>>
