Sorry, "CouchDB - With Barriers" was supposed to be "CouchDB - Without Barriers".
On Sun Nov 09 2014 at 6:37:47 AM Nick Pavlica <[email protected]> wrote: > All, > > When reading this portion of Johs message a particular phrase stuck out: > > " CouchDB break the sound barrier and reach the big audience." > > In my opinion, the idea that CouchDB "breaks barriers" evokes a positive > emotion, and subtly describes some of the unique attributes CouchDB. A > motto based around it may be worth exploring. > > Examples: > CouchDB - Breaks Barriers > CouchDB - Breaking Barriers > CouchDB - With Barriers > ---- Others ----- > > Regards! > -- Nick Pavlica > > > > On Sun Nov 09 2014 at 12:29:30 AM Johs Ensby <[email protected]> wrote: > >> Joan and Noah, >> thanks for straightening out the “one word slogan” issue for me. >> >> And thanks for the video, it’s a great one! >> Simon Sinek also makes a good introduction to Jeff Moore’s over 20 year >> old book which is still the bible of hightech marketing. >> http://en.wikipedia.org/wiki/Crossing_the_Chasm >> That book BTW has a recipe for doing an elevator pitch that I have used a >> lot. >> >> If the chase for the motto fails, I would recommend an attempt to make an >> elevator pitch according to Moore’s recipe. >> >> I support very much the visionary “why” with an emotional rather than >> rational appeal. >> The message content and how it APPEALS to the target group is the clue. >> >> Defining the target group might help. There are many target groups that >> don’t find the same things appealing. >> Just imaging communicating to >> the head of technology in a huge corporation >> the teenage web developer that is on the brink of mastering html5 is >> looking for an all-in-one platform >> the mid-career IT professional trying to make some choices on what to >> invest time in to secure an interesting job for the next 10 years >> the entrepreneur that just got great support for a prototype and wants to >> conquer the world, now that he/she has the funding for it >> >> I deliberately omitted the CouchDB enthusiasts, since they are onboard >> anyway, their only concern is that CouchDB break the sound barrier and >> reach the big audience. >> >> Should we try to define a “persona” that could represent the audience >> that we need to get onboard the CouchDB movement to “cross the chasm”? >> I would think that what is lacking is a steady stream of success cases >> where the unique strength of easy replication is demonstrated. >> Who are the people that would make CouchDB acceptable to the early >> majority? >> >> Johs >> >> > On 08 Nov 2014, at 19:24, Joan Touzet <[email protected]> wrote: >> > >> > Just to state that I'm not proposing "liberate" and that I don't >> > have any solid proposals to provide. I think Johs responded to me >> > when he meant to respond to Noah. :) >> > >> > I don't have any particularly strong feelings one way or another. >> > I do feel a responsibility to provide references to historical and >> > sociological context of terms we're considering, however, and will >> > strive to fill in the gaps where I see them. >> > >> > -Joan >> > >> > ----- Original Message ----- >> > From: "Noah Slater" <[email protected]> >> > To: [email protected] >> > Sent: Saturday, November 8, 2014 12:33:07 PM >> > Subject: Re: New motto? >> > >> > I don't think we need a one word slogan. Not sure if anybody actually >> > suggested that. >> > >> > I also don't think "Freedom" or "Liberty" should be the words we use. >> > I very specifically thought that "liberate" was the word we ought to >> > use because it describes what Couch lets you do. It lets you liberate >> > your data. That can mean so many things, from being able to filter it >> > and transform it, through to being able to move it between locations, >> > and keep everything in sync. >> > >> > Note. I don't think our slogan should just be "Liberate". But that our >> > slogan could be something like "CouchDB. Liberate your data." The key >> > here is that we're describing what you'll be able to do with your data >> > by using our sync protocol. >> > >> > Please watch this video on "Start With Why" by Simon Sinek: >> > >> > http://www.youtube.com/watch?v=sioZd3AxmnE >> > >> > It will help you understand why I think we have to reach higher than >> > sync/replication. We need to communicate WHY we're building a sync >> > protocol. Like, why is it even important? Why are we all here? >> > >> > If we can communicate that, our brand and our messaging will be so >> > much more powerful. We'll attract people EMOTIONALLY. People who feel >> > like they belong because they share our goals/values. >> > >> > Why is the sync protocol important to you? (Yes you, reading this >> > email.) What's the VALUE? What motivates you to contribute to CouchDB >> > by participating on this list? What does the sync protocol get you? >> > What is it enabling for you? >> > >> > Open invitation to answer this... >> > >> > On 8 November 2014 06:39, Johs Ensby <[email protected]> wrote: >> >> Joan, >> >> “Liberate” has the right mixture of connotations and meanings for most >> of us, I guess, but related to CouchDB, no, it’s so grand that it won’t >> stick. >> >> Imagine a car manufacturer calling their new model “Liberate” or >> “Liberation”. Or the creator of a new parfume. Or a a political campaign. >> >> It would work, but the word is just to grand and important to most >> people to associate with a car, parfume, political candidate or a database. >> >> This is reaching faaaar to high. You will just borrow a small piece of >> the words mental space in people’s heads and have to explain it again and >> again. >> >> >> >> I have seen presentations where “Relax” is used very effectively to >> explain CouchDB benefits. >> >> The logo (which is brilliant, who created that??) says “Relax”. >> >> This is the part of CouchDB communications that is working really, >> really well. >> >> >> >> It is almost impossible to find a one-word slogan, you need to make a >> phrase to give it a uniqueness. However CouchDB, with the logo + “Relax” >> has built a cool message in a stressful world of too many busy bodies >> trying to oversell theirs stuff. >> >> >> >> My advice is: >> >> Call it a day and be happy that the chase for a new slogan verified >> that it is very hard to find something that works better for CouchDB then >> “Relax”. >> >> Johs:) >> >> >> >> >> >>> On 07 Nov 2014, at 16:56, Noah Slater <[email protected]> wrote: >> >>> >> >>> What do others thing about using this word? "Liberate"? I think it has >> >>> the right mixture of connotations and meanings >> >> >> > >> > >> > >> > -- >> > Noah Slater >> > https://twitter.com/nslater >> >>
