All, When reading this portion of Johs message a particular phrase stuck out:
" CouchDB break the sound barrier and reach the big audience." In my opinion, the idea that CouchDB "breaks barriers" evokes a positive emotion, and subtly describes some of the unique attributes CouchDB. A motto based around it may be worth exploring. Examples: CouchDB - Breaks Barriers CouchDB - Breaking Barriers CouchDB - With Barriers ---- Others ----- Regards! -- Nick Pavlica On Sun Nov 09 2014 at 12:29:30 AM Johs Ensby <[email protected]> wrote: > Joan and Noah, > thanks for straightening out the “one word slogan” issue for me. > > And thanks for the video, it’s a great one! > Simon Sinek also makes a good introduction to Jeff Moore’s over 20 year > old book which is still the bible of hightech marketing. > http://en.wikipedia.org/wiki/Crossing_the_Chasm > That book BTW has a recipe for doing an elevator pitch that I have used a > lot. > > If the chase for the motto fails, I would recommend an attempt to make an > elevator pitch according to Moore’s recipe. > > I support very much the visionary “why” with an emotional rather than > rational appeal. > The message content and how it APPEALS to the target group is the clue. > > Defining the target group might help. There are many target groups that > don’t find the same things appealing. > Just imaging communicating to > the head of technology in a huge corporation > the teenage web developer that is on the brink of mastering html5 is > looking for an all-in-one platform > the mid-career IT professional trying to make some choices on what to > invest time in to secure an interesting job for the next 10 years > the entrepreneur that just got great support for a prototype and wants to > conquer the world, now that he/she has the funding for it > > I deliberately omitted the CouchDB enthusiasts, since they are onboard > anyway, their only concern is that CouchDB break the sound barrier and > reach the big audience. > > Should we try to define a “persona” that could represent the audience that > we need to get onboard the CouchDB movement to “cross the chasm”? > I would think that what is lacking is a steady stream of success cases > where the unique strength of easy replication is demonstrated. > Who are the people that would make CouchDB acceptable to the early > majority? > > Johs > > > On 08 Nov 2014, at 19:24, Joan Touzet <[email protected]> wrote: > > > > Just to state that I'm not proposing "liberate" and that I don't > > have any solid proposals to provide. I think Johs responded to me > > when he meant to respond to Noah. :) > > > > I don't have any particularly strong feelings one way or another. > > I do feel a responsibility to provide references to historical and > > sociological context of terms we're considering, however, and will > > strive to fill in the gaps where I see them. > > > > -Joan > > > > ----- Original Message ----- > > From: "Noah Slater" <[email protected]> > > To: [email protected] > > Sent: Saturday, November 8, 2014 12:33:07 PM > > Subject: Re: New motto? > > > > I don't think we need a one word slogan. Not sure if anybody actually > > suggested that. > > > > I also don't think "Freedom" or "Liberty" should be the words we use. > > I very specifically thought that "liberate" was the word we ought to > > use because it describes what Couch lets you do. It lets you liberate > > your data. That can mean so many things, from being able to filter it > > and transform it, through to being able to move it between locations, > > and keep everything in sync. > > > > Note. I don't think our slogan should just be "Liberate". But that our > > slogan could be something like "CouchDB. Liberate your data." The key > > here is that we're describing what you'll be able to do with your data > > by using our sync protocol. > > > > Please watch this video on "Start With Why" by Simon Sinek: > > > > http://www.youtube.com/watch?v=sioZd3AxmnE > > > > It will help you understand why I think we have to reach higher than > > sync/replication. We need to communicate WHY we're building a sync > > protocol. Like, why is it even important? Why are we all here? > > > > If we can communicate that, our brand and our messaging will be so > > much more powerful. We'll attract people EMOTIONALLY. People who feel > > like they belong because they share our goals/values. > > > > Why is the sync protocol important to you? (Yes you, reading this > > email.) What's the VALUE? What motivates you to contribute to CouchDB > > by participating on this list? What does the sync protocol get you? > > What is it enabling for you? > > > > Open invitation to answer this... > > > > On 8 November 2014 06:39, Johs Ensby <[email protected]> wrote: > >> Joan, > >> “Liberate” has the right mixture of connotations and meanings for most > of us, I guess, but related to CouchDB, no, it’s so grand that it won’t > stick. > >> Imagine a car manufacturer calling their new model “Liberate” or > “Liberation”. Or the creator of a new parfume. Or a a political campaign. > >> It would work, but the word is just to grand and important to most > people to associate with a car, parfume, political candidate or a database. > >> This is reaching faaaar to high. You will just borrow a small piece of > the words mental space in people’s heads and have to explain it again and > again. > >> > >> I have seen presentations where “Relax” is used very effectively to > explain CouchDB benefits. > >> The logo (which is brilliant, who created that??) says “Relax”. > >> This is the part of CouchDB communications that is working really, > really well. > >> > >> It is almost impossible to find a one-word slogan, you need to make a > phrase to give it a uniqueness. However CouchDB, with the logo + “Relax” > has built a cool message in a stressful world of too many busy bodies > trying to oversell theirs stuff. > >> > >> My advice is: > >> Call it a day and be happy that the chase for a new slogan verified > that it is very hard to find something that works better for CouchDB then > “Relax”. > >> Johs:) > >> > >> > >>> On 07 Nov 2014, at 16:56, Noah Slater <[email protected]> wrote: > >>> > >>> What do others thing about using this word? "Liberate"? I think it has > >>> the right mixture of connotations and meanings > >> > > > > > > > > -- > > Noah Slater > > https://twitter.com/nslater > >
