WoooHooo :) I don't know the language well enough to know what associations people make when they see the words "grün ... sympatisch". In England, people associate "Green" with "good for the environment", "making the place nicer for kids", "happy walks in nice open countryside" also the slightly less popular idea of "recycling waste". I guess it is a bit different in Germany but that is why we need people in different countries producing 'localised' slogans that are possibly completely different from the English ones.
I am really confused about whether to send a "WooHoo" about something Jean has done, or was it someone else or is it not quite finalised yet? It does seem that a few people are doing some amazing things to get LibreOffice out there. Congrats to all that are managing something amazing! Many regards from Tom :) ________________________________ From: Thomas Krumbein <[email protected]> To: [email protected] Sent: Sun, 16 January, 2011 14:52:18 Subject: [libreoffice-marketing] Lets go public - CeBIT 2011 Hey, In March (01. to 05.) the CeBIT show will be in Hannover, Germany. "CeBIT is the digital industry's biggest, most international event" - see www.cebit.de We will have a booth there and we (the german community) will exhibit LibreOffice on three demo-points, so we will have all platforms (Linux, Windows, Mac OS). The booth is paid by OpenOffice.org Deutschland e.V. If someone wants to share - or just visit us - please contact me or someone else from the german community. I believe, this is a very good point to go public with LibO. We will have some marketing-material, which is prepared now, and wie will have a DVD. So, we just need a final version ;-) I hope, it will be finished latest first week of Feb - otherwise it is too late for producing DVDs. We will produce German marketing material, but it may be a good idea to have even some english infos. So feel free to spend ideas. I will publish links to German material here as soon as we will have first layouts. At this point I think about some "slogans" for getting startet. I will share my ideas: What is really new? Well, we have some nice improvements, but are the really spectacular? I don`t think so. It is jsut another office-suite and when we start again with "free", "OfficeSuite", "undependent", "odf" and all this technical stuff, who really wants to read this? So, I believe, we have to be emotional. Just for this start. Bring people to look at us, to try our software. Let`s go back: What is really new (in comparison to OOo)? I found one point: the color :-) From blue to green. So I created a very easy slogan for a small flyer: "neu ... grün ... sympatisch" - this is German, in translation it will sounds like: "new ... green ... sympathetic" In Germany the combination between "green" and "sympathetic" is not really new, but still positiv used. So - we will create a postcard flyer - in front just these three word on a green field, backsides some short information about LibreOffice and an invitation to visit our booth. That`s a first idea. What do you think? Best regards Thomas -- ## Marketing deutschsprachiges Projekt ## http://de.libreOffice.org - www.LibreOffice.org ## Vorstand OpenOffice.org Deutschland e.V. ## Mitglieder willkommen: www.OOoDeV.org -- Unsubscribe instructions: E-mail to [email protected] List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity *** -- Unsubscribe instructions: E-mail to [email protected] List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
