I like it :) Obviously you know & grok German better than me or most other people here. Also you know the likely audience much better. Anything that gets foot-traffic to stop and ask more is good. If people walk-on-by but talk to other people about it then that is a good result too, especially if it leads to a lot of people talking about us.
"Anticipation" and "curiosity" are excellent ways to get people talking and asking questions. This one reason why sexiness often does work but actual sex or full-frontal nudity doesn't. Humour can be better tho. Regards from Tom :) ________________________________ From: Thomas Krumbein <[email protected]> To: [email protected] Sent: Sun, 16 January, 2011 17:16:13 Subject: Re: [libreoffice-marketing] Lets go public - CeBIT 2011 Hey, please, don´t missunderstand me. "It´s green" will not be a main marketing point even not a small one - it is just an "appetizer" - something to get in discussion to people. It is just a easy visible point, that has changed - and will just follow the row: new -- green -- sympathetic - just to get interest :-) So, looking at this row, "sympathetic" is, what I want to implement in peoples mind. When we attent the CeBIT - we are the same people as we promote OOo last year - same date, same place, same product, but now it´s called LibO. So I need something "funny" as an "entry point" - as Anthony wrote - but I want this "sympathetic" feeling :-) Here you can see my first Ideas: www.ooodev.org/images/downloads/LibO/libo_karte_neu.pdf www.ooodev.org/images/downloads/LibO/karte_libo_projekt_2011.pdf Feel free to comment :-) Best regards Thomas Am 16.01.2011 17:08, schrieb Anthony Papillion: > Good point Tom, > > I guess I'm still in the "wonder if corporate type in vast office > buildings will accept it". They won't. But you're right: generating > interest in the average consumer is important and "it's green" might > be a good entry point. I'm still not totally sold on "it's green" but > I can see your point :) > > Anthony > > > On 1/16/11, Tom Davies <[email protected]> wrote: >> Hi :) >> >> I think there are many positive things that can be said about LibreOffice. >> Many >> of those things are shared with MS Office and OpenOffice, some are only >> shared >> by OpenOffice and some are unique to LibreOffice but unlikely to be >> appreciated >> by mainstream and particularly by corporate types in their vast office >> buildings. >> >> Saying "it's green" does show that it's a bit different. It's a humorous >> statement that might lead to people asking what else is good about it? How >> else >> is it different? What else is good about it? Can i change the colour to >> something else? >> >> Also, unlike another suggestion that people often make in here it does not >> seem >> likely to create blockers/barriers for other markets. >> >> Regards from >> Tom :) >> >> >> >> >> >> >> ________________________________ >> From: Anthony Papillion <[email protected]> >> To: [email protected] >> Sent: Sun, 16 January, 2011 15:48:56 >> Subject: Re: [libreoffice-marketing] Lets go public - CeBIT 2011 >> >> I just wanted to send a huge "WhooHoo" to everyone who's done such >> hard work to bring LibO to market and CeBIT is going to be another >> huge step in the right direction. Due to illness, I've not bee n able >> to participate as I would have liked (that will change soon - getting >> better every day), but the team has been amazing. >> >> One thing I'm concerned about though is the green thing. As Thomas >> said in his email below, there's nothing technically spectacular that >> sets LibO apart from OOo yet and I believe that could be a problem. >> Don't get me wrong, I think the separation itself is a technical >> achievement as it will allow some amazing opportunities in the future, >> but right now, admittedly, nothing is spectacular. >> >> I'm a bit concerned about pushing the "it's green" aspect. I mean, so >> what? I don't think people care what their office suite looks like >> aside from being usably well designed and how that impacts UI design. >> Saying "it's green" doesn't impact the user experience, doesn't affect >> their work flow, doesn't make using thing easier. It's a ho-hum "we're >> kinda reaching" kind of statement. >> >> Now I know some of you are thinking "Look what Microsoft did with the >> damn ribbon" and that's true. the ribbon *isnt* a technical >> achievement but rather an asthetic one. But Microsoft's own UI studies >> show that the organization of the ribbon makes workflow a bit easier >> in addition to some aesthetic niceness. So really they aren't just >> saying "it looks good" but focusing on how it can help you work >> better. >> >> Shouldn't usability be the focus of LibO marketing; how it makes the >> user life easier and faster? I fear that focusing on the colour aspect >> really is the wrong thing to focus on. If there are no technical >> achievements, what about focusing on the freedom and "what's to come" >> because of that freedom? >> >> Please don't take this as criticizing. I'm just airing my $0.02. >> >> Thanks, >> Anthony Papillion >> United States >> >> On 1/16/11, Thomas Krumbein <[email protected]> wrote: >>> Hey, >>> >>> In March (01. to 05.) the CeBIT show will be in Hannover, Germany. >>> "CeBIT is the digital industry's biggest, most international event" - >>> see www.cebit.de >>> >>> We will have a booth there and we (the german community) will exhibit >>> LibreOffice on three demo-points, so we will have all platforms (Linux, >>> Windows, Mac OS). The booth is paid by OpenOffice.org Deutschland e.V. >>> >>> If someone wants to share - or just visit us - please contact me or >>> someone else from the german community. >>> >>> I believe, this is a very good point to go public with LibO. We will >>> have some marketing-material, which is prepared now, and wie will have a >>> DVD. So, we just need a final version ;-) >>> I hope, it will be finished latest first week of Feb - otherwise it is >>> too late for producing DVDs. >>> >>> We will produce German marketing material, but it may be a good idea to >>> have even some english infos. So feel free to spend ideas. >>> >>> I will publish links to German material here as soon as we will have >>> first layouts. >>> >>> At this point I think about some "slogans" for getting startet. I will >>> share my ideas: >>> >>> What is really new? Well, we have some nice improvements, but are the >>> really spectacular? I don`t think so. It is jsut another office-suite >>> and when we start again with "free", "OfficeSuite", "undependent", "odf" >>> and all this technical stuff, who really wants to read this? >>> So, I believe, we have to be emotional. Just for this start. Bring >>> people to look at us, to try our software. >>> >>> Let`s go back: What is really new (in comparison to OOo)? I found one >>> point: the color :-) From blue to green. >>> >>> So I created a very easy slogan for a small flyer: >>> >>> "neu ... grün ... sympatisch" - this is German, in translation it will >>> sounds like: "new ... green ... sympathetic" >>> >>> In Germany the combination between "green" and "sympathetic" is not >>> really new, but still positiv used. >>> >>> So - we will create a postcard flyer - in front just these three word on >>> a green field, backsides some short information about LibreOffice and an >>> invitation to visit our booth. >>> >>> That`s a first idea. >>> >>> What do you think? >>> >>> Best regards >>> Thomas >>> >>> >>> >>> -- >>> ## Marketing deutschsprachiges Projekt >>> ## http://de.libreOffice.org - www.LibreOffice.org >>> ## Vorstand OpenOffice.org Deutschland e.V. >>> ## Mitglieder willkommen: www.OOoDeV.org >>> >>> -- >>> Unsubscribe instructions: E-mail to [email protected] >>> List archive: http://listarchives.libreoffice.org/www/marketing/ >>> *** All posts to this list are publicly archived for eternity *** >>> >>> >> >> -- >> Sent from my mobile device >> >> Anthony Papillion >> Lead Developer / Owner >> Advanced Data Concepts - "Enabling work anywhere" >> (918) 919-4624 >> >> Facebook: http://www.facebook.com/cajuntechie >> My Blog: http://www.cajuntechie.com >> >> -- >> Unsubscribe instructions: E-mail to [email protected] >> List archive: http://listarchives.libreoffice.org/www/marketing/ >> *** All posts to this list are publicly archived for eternity *** >> >> >> >> >> -- >> Unsubscribe instructions: E-mail to [email protected] >> List archive: http://listarchives.libreoffice.org/www/marketing/ >> *** All posts to this list are publicly archived for eternity *** >> >> > -- ## Marketing deutschsprachiges Projekt ## http://de.libreOffice.org - www.LibreOffice.org ## Vorstand OpenOffice.org Deutschland e.V. ## Mitglieder willkommen: www.OOoDeV.org -- Unsubscribe instructions: E-mail to [email protected] List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity *** -- Unsubscribe instructions: E-mail to [email protected] List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
