Good point Tom, I guess I'm still in the "wonder if corporate type in vast office buildings will accept it". They won't. But you're right: generating interest in the average consumer is important and "it's green" might be a good entry point. I'm still not totally sold on "it's green" but I can see your point :)
Anthony On 1/16/11, Tom Davies <[email protected]> wrote: > Hi :) > > I think there are many positive things that can be said about LibreOffice. > Many > of those things are shared with MS Office and OpenOffice, some are only > shared > by OpenOffice and some are unique to LibreOffice but unlikely to be > appreciated > by mainstream and particularly by corporate types in their vast office > buildings. > > Saying "it's green" does show that it's a bit different. It's a humorous > statement that might lead to people asking what else is good about it? How > else > is it different? What else is good about it? Can i change the colour to > something else? > > Also, unlike another suggestion that people often make in here it does not > seem > likely to create blockers/barriers for other markets. > > Regards from > Tom :) > > > > > > > ________________________________ > From: Anthony Papillion <[email protected]> > To: [email protected] > Sent: Sun, 16 January, 2011 15:48:56 > Subject: Re: [libreoffice-marketing] Lets go public - CeBIT 2011 > > I just wanted to send a huge "WhooHoo" to everyone who's done such > hard work to bring LibO to market and CeBIT is going to be another > huge step in the right direction. Due to illness, I've not bee n able > to participate as I would have liked (that will change soon - getting > better every day), but the team has been amazing. > > One thing I'm concerned about though is the green thing. As Thomas > said in his email below, there's nothing technically spectacular that > sets LibO apart from OOo yet and I believe that could be a problem. > Don't get me wrong, I think the separation itself is a technical > achievement as it will allow some amazing opportunities in the future, > but right now, admittedly, nothing is spectacular. > > I'm a bit concerned about pushing the "it's green" aspect. I mean, so > what? I don't think people care what their office suite looks like > aside from being usably well designed and how that impacts UI design. > Saying "it's green" doesn't impact the user experience, doesn't affect > their work flow, doesn't make using thing easier. It's a ho-hum "we're > kinda reaching" kind of statement. > > Now I know some of you are thinking "Look what Microsoft did with the > damn ribbon" and that's true. the ribbon *isnt* a technical > achievement but rather an asthetic one. But Microsoft's own UI studies > show that the organization of the ribbon makes workflow a bit easier > in addition to some aesthetic niceness. So really they aren't just > saying "it looks good" but focusing on how it can help you work > better. > > Shouldn't usability be the focus of LibO marketing; how it makes the > user life easier and faster? I fear that focusing on the colour aspect > really is the wrong thing to focus on. If there are no technical > achievements, what about focusing on the freedom and "what's to come" > because of that freedom? > > Please don't take this as criticizing. I'm just airing my $0.02. > > Thanks, > Anthony Papillion > United States > > On 1/16/11, Thomas Krumbein <[email protected]> wrote: >> Hey, >> >> In March (01. to 05.) the CeBIT show will be in Hannover, Germany. >> "CeBIT is the digital industry's biggest, most international event" - >> see www.cebit.de >> >> We will have a booth there and we (the german community) will exhibit >> LibreOffice on three demo-points, so we will have all platforms (Linux, >> Windows, Mac OS). The booth is paid by OpenOffice.org Deutschland e.V. >> >> If someone wants to share - or just visit us - please contact me or >> someone else from the german community. >> >> I believe, this is a very good point to go public with LibO. We will >> have some marketing-material, which is prepared now, and wie will have a >> DVD. So, we just need a final version ;-) >> I hope, it will be finished latest first week of Feb - otherwise it is >> too late for producing DVDs. >> >> We will produce German marketing material, but it may be a good idea to >> have even some english infos. So feel free to spend ideas. >> >> I will publish links to German material here as soon as we will have >> first layouts. >> >> At this point I think about some "slogans" for getting startet. I will >> share my ideas: >> >> What is really new? Well, we have some nice improvements, but are the >> really spectacular? I don`t think so. It is jsut another office-suite >> and when we start again with "free", "OfficeSuite", "undependent", "odf" >> and all this technical stuff, who really wants to read this? >> So, I believe, we have to be emotional. Just for this start. Bring >> people to look at us, to try our software. >> >> Let`s go back: What is really new (in comparison to OOo)? I found one >> point: the color :-) From blue to green. >> >> So I created a very easy slogan for a small flyer: >> >> "neu ... grün ... sympatisch" - this is German, in translation it will >> sounds like: "new ... green ... sympathetic" >> >> In Germany the combination between "green" and "sympathetic" is not >> really new, but still positiv used. >> >> So - we will create a postcard flyer - in front just these three word on >> a green field, backsides some short information about LibreOffice and an >> invitation to visit our booth. >> >> That`s a first idea. >> >> What do you think? >> >> Best regards >> Thomas >> >> >> >> -- >> ## Marketing deutschsprachiges Projekt >> ## http://de.libreOffice.org - www.LibreOffice.org >> ## Vorstand OpenOffice.org Deutschland e.V. >> ## Mitglieder willkommen: www.OOoDeV.org >> >> -- >> Unsubscribe instructions: E-mail to [email protected] >> List archive: http://listarchives.libreoffice.org/www/marketing/ >> *** All posts to this list are publicly archived for eternity *** >> >> > > -- > Sent from my mobile device > > Anthony Papillion > Lead Developer / Owner > Advanced Data Concepts - "Enabling work anywhere" > (918) 919-4624 > > Facebook: http://www.facebook.com/cajuntechie > My Blog: http://www.cajuntechie.com > > -- > Unsubscribe instructions: E-mail to [email protected] > List archive: http://listarchives.libreoffice.org/www/marketing/ > *** All posts to this list are publicly archived for eternity *** > > > > > -- > Unsubscribe instructions: E-mail to [email protected] > List archive: http://listarchives.libreoffice.org/www/marketing/ > *** All posts to this list are publicly archived for eternity *** > > -- Sent from my mobile device Anthony Papillion Lead Developer / Owner Advanced Data Concepts - "Enabling work anywhere" (918) 919-4624 Facebook: http://www.facebook.com/cajuntechie My Blog: http://www.cajuntechie.com -- Unsubscribe instructions: E-mail to [email protected] List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
