Hey, please, don´t missunderstand me. "It´s green" will not be a main marketing point even not a small one - it is just an "appetizer" - something to get in discussion to people. It is just a easy visible point, that has changed - and will just follow the row: new -- green -- sympathetic - just to get interest :-) So, looking at this row, "sympathetic" is, what I want to implement in peoples mind. When we attent the CeBIT - we are the same people as we promote OOo last year - same date, same place, same product, but now it´s called LibO. So I need something "funny" as an "entry point" - as Anthony wrote - but I want this "sympathetic" feeling :-)
Here you can see my first Ideas: www.ooodev.org/images/downloads/LibO/libo_karte_neu.pdf www.ooodev.org/images/downloads/LibO/karte_libo_projekt_2011.pdf Feel free to comment :-) Best regards Thomas Am 16.01.2011 17:08, schrieb Anthony Papillion: > Good point Tom, > > I guess I'm still in the "wonder if corporate type in vast office > buildings will accept it". They won't. But you're right: generating > interest in the average consumer is important and "it's green" might > be a good entry point. I'm still not totally sold on "it's green" but > I can see your point :) > > Anthony > > > On 1/16/11, Tom Davies <[email protected]> wrote: >> Hi :) >> >> I think there are many positive things that can be said about LibreOffice. >> Many >> of those things are shared with MS Office and OpenOffice, some are only >> shared >> by OpenOffice and some are unique to LibreOffice but unlikely to be >> appreciated >> by mainstream and particularly by corporate types in their vast office >> buildings. >> >> Saying "it's green" does show that it's a bit different. It's a humorous >> statement that might lead to people asking what else is good about it? How >> else >> is it different? What else is good about it? Can i change the colour to >> something else? >> >> Also, unlike another suggestion that people often make in here it does not >> seem >> likely to create blockers/barriers for other markets. >> >> Regards from >> Tom :) >> >> >> >> >> >> >> ________________________________ >> From: Anthony Papillion <[email protected]> >> To: [email protected] >> Sent: Sun, 16 January, 2011 15:48:56 >> Subject: Re: [libreoffice-marketing] Lets go public - CeBIT 2011 >> >> I just wanted to send a huge "WhooHoo" to everyone who's done such >> hard work to bring LibO to market and CeBIT is going to be another >> huge step in the right direction. Due to illness, I've not bee n able >> to participate as I would have liked (that will change soon - getting >> better every day), but the team has been amazing. >> >> One thing I'm concerned about though is the green thing. As Thomas >> said in his email below, there's nothing technically spectacular that >> sets LibO apart from OOo yet and I believe that could be a problem. >> Don't get me wrong, I think the separation itself is a technical >> achievement as it will allow some amazing opportunities in the future, >> but right now, admittedly, nothing is spectacular. >> >> I'm a bit concerned about pushing the "it's green" aspect. I mean, so >> what? I don't think people care what their office suite looks like >> aside from being usably well designed and how that impacts UI design. >> Saying "it's green" doesn't impact the user experience, doesn't affect >> their work flow, doesn't make using thing easier. It's a ho-hum "we're >> kinda reaching" kind of statement. >> >> Now I know some of you are thinking "Look what Microsoft did with the >> damn ribbon" and that's true. the ribbon *isnt* a technical >> achievement but rather an asthetic one. But Microsoft's own UI studies >> show that the organization of the ribbon makes workflow a bit easier >> in addition to some aesthetic niceness. So really they aren't just >> saying "it looks good" but focusing on how it can help you work >> better. >> >> Shouldn't usability be the focus of LibO marketing; how it makes the >> user life easier and faster? I fear that focusing on the colour aspect >> really is the wrong thing to focus on. If there are no technical >> achievements, what about focusing on the freedom and "what's to come" >> because of that freedom? >> >> Please don't take this as criticizing. I'm just airing my $0.02. >> >> Thanks, >> Anthony Papillion >> United States >> >> On 1/16/11, Thomas Krumbein <[email protected]> wrote: >>> Hey, >>> >>> In March (01. to 05.) the CeBIT show will be in Hannover, Germany. >>> "CeBIT is the digital industry's biggest, most international event" - >>> see www.cebit.de >>> >>> We will have a booth there and we (the german community) will exhibit >>> LibreOffice on three demo-points, so we will have all platforms (Linux, >>> Windows, Mac OS). The booth is paid by OpenOffice.org Deutschland e.V. >>> >>> If someone wants to share - or just visit us - please contact me or >>> someone else from the german community. >>> >>> I believe, this is a very good point to go public with LibO. We will >>> have some marketing-material, which is prepared now, and wie will have a >>> DVD. So, we just need a final version ;-) >>> I hope, it will be finished latest first week of Feb - otherwise it is >>> too late for producing DVDs. >>> >>> We will produce German marketing material, but it may be a good idea to >>> have even some english infos. So feel free to spend ideas. >>> >>> I will publish links to German material here as soon as we will have >>> first layouts. >>> >>> At this point I think about some "slogans" for getting startet. I will >>> share my ideas: >>> >>> What is really new? Well, we have some nice improvements, but are the >>> really spectacular? I don`t think so. It is jsut another office-suite >>> and when we start again with "free", "OfficeSuite", "undependent", "odf" >>> and all this technical stuff, who really wants to read this? >>> So, I believe, we have to be emotional. Just for this start. Bring >>> people to look at us, to try our software. >>> >>> Let`s go back: What is really new (in comparison to OOo)? I found one >>> point: the color :-) From blue to green. >>> >>> So I created a very easy slogan for a small flyer: >>> >>> "neu ... grün ... sympatisch" - this is German, in translation it will >>> sounds like: "new ... green ... sympathetic" >>> >>> In Germany the combination between "green" and "sympathetic" is not >>> really new, but still positiv used. >>> >>> So - we will create a postcard flyer - in front just these three word on >>> a green field, backsides some short information about LibreOffice and an >>> invitation to visit our booth. >>> >>> That`s a first idea. >>> >>> What do you think? >>> >>> Best regards >>> Thomas >>> >>> >>> >>> -- >>> ## Marketing deutschsprachiges Projekt >>> ## http://de.libreOffice.org - www.LibreOffice.org >>> ## Vorstand OpenOffice.org Deutschland e.V. >>> ## Mitglieder willkommen: www.OOoDeV.org >>> >>> -- >>> Unsubscribe instructions: E-mail to [email protected] >>> List archive: http://listarchives.libreoffice.org/www/marketing/ >>> *** All posts to this list are publicly archived for eternity *** >>> >>> >> >> -- >> Sent from my mobile device >> >> Anthony Papillion >> Lead Developer / Owner >> Advanced Data Concepts - "Enabling work anywhere" >> (918) 919-4624 >> >> Facebook: http://www.facebook.com/cajuntechie >> My Blog: http://www.cajuntechie.com >> >> -- >> Unsubscribe instructions: E-mail to [email protected] >> List archive: http://listarchives.libreoffice.org/www/marketing/ >> *** All posts to this list are publicly archived for eternity *** >> >> >> >> >> -- >> Unsubscribe instructions: E-mail to [email protected] >> List archive: http://listarchives.libreoffice.org/www/marketing/ >> *** All posts to this list are publicly archived for eternity *** >> >> > -- ## Marketing deutschsprachiges Projekt ## http://de.libreOffice.org - www.LibreOffice.org ## Vorstand OpenOffice.org Deutschland e.V. ## Mitglieder willkommen: www.OOoDeV.org -- Unsubscribe instructions: E-mail to [email protected] List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
