Hi Italo, all, Le 09/11/2020 à 16:04, Italo Vignoli a écrit : > So far, I have not participated to the discussion, hoping that this > could help others in pushing forward their proposals. Unfortunately, > this has not happened, so I am trying to share some thoughts and > proposals for the following action item: > > 1. Product Label for the community supported version provided by TDF > > First of all, it should be clear that this label is not targeted to > community members, but to the outside world of LibreOffice users (so, > probably to 99.9% of all users). Rejecting a label because it is not > seen as appropriate for community members is not helping the decision, > because we need to improve the positioning for all those people who do > not contribute at all to the project (apart from donations, which are > not seen as contributions for this decision). > > The unfortunate reality is that the majority of enterprises is using > LibreOffice for free - is their right, but they usually save a rather > substantial amount of money by replacing MS Office licenses with > LibreOffice - without giving back anything, while they should support > the project at least in the same proportion of individuals who donate > (because they recognize the value of the software). > > So, we need to exert some moral suasion on enterprises by making it > clear - with a label - that the LibreOffice version they are using is > not targeted to enterprises, as it is not supported professionally, or > it is not packaged according to the needs of enterprises deploying > LibreOffice on a large number of PCs. > > Proposals in line with the objective: > > COMMUNITY: makes the Community happy, but does not communicate to users > the right message, as Community is the feature-limited version of open > core projects (best case, competent users or 1% of all users), or the > organization where you treat addictions (worst case, or 98.9% of all > users). IMHO not applicable. > > PERSONAL: does not make the Community happy because Personal is not > interpreted in the right way by OSS advocates (Personal as in personal > computer or personal productivity), on the contrary is rather clear for > users outside the community ("I can use it for free on my PC"), and is > providing the right message to enterprises (by the way, a label will not > stop anyone from using LibreOffice for free on hundreds or thousands of > PCs, but will give us a reason for a strong message). IMHO the best. > > ROLLING: Rolling is a techie term for OSS advocates, based on several > Linux distros, although not popular amongst users provides a feeling of > something which is not perfectly stable, and as such could be used - but > the deployment should be carefully studied - to provide a message for > enterprises. IMHO sub-optimal but probably acceptable. > > CLASSIC: Classic is a typical branding term used by very large brands to > label the "original" product, when there are variants available. As such > it could work, although the message for enterprises should be carefully > crafted and added. IMHO sub-optimal but probably acceptable. > > BASIC: this is the closest label to "home" or "unsupported", which were > suggested by ecosystem members (but have a negative meaning which is not > appropriate for a quality product such as LibreOffice), it is not the > most elegant solution but it could be deployed with some extra care, and > some specific message targeted to enterprises. IMHO the last resport, if > nothing else works. > > Looking forward to other proposals, possibly with a rationale.
My proposal would be: Creative Rationale is that: - it has a positive connotation which expresses the creativity of the community reflected in the product. - Creative lets you feel that it's in progress, will go further by iterations just like when you write a book, or design a painting. And it's how is our release process compared to LTS. - also, it mirrors CC in the way of making commons accessible to all. > > Of course, please remember the planned meeting on Wednesday, November > 11, at 2PM UTC. > > 2. Where to position the label: title bar, about box, start center > > I would like to get some ideas also for the positioning of the label. I > am not sure that adding it to the Start Center would make a difference, > because most users do not read what they have on the screen, and so the > enterprises. > > Of course, we have to find a place where to add the label, in addition > to the About Box (which is the natural place for it). About box would be enough for me > > In any case, the effectiveness of the label will be related to the > communication effort around it, which will be based on specific actions > and messages. We will have to educate enetrprises, which are not trivial > to educate as a target. On the other hand, if enterprises do not give > something back to the project, the sustainability is at stake. > > Sorry for the long message, happy to read other contributions. Just some thoughts :) Cheers Sophie -- Sophie Gautier so...@libreoffice.org GSM: +33683901545 IRC: sophi Foundation coordinator The Document Foundation -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy