Hi All,
I suggest to change "LibreOffice Free Edition” into "LibreOffice Sponsored Edition” Free is to much like cheap. While it is real quality from the community. But sponsored by the contributors. It might make it feel more desirable than cheap free stuff. And keeps user aware that they could help by contributing a bit. Met vriendelijke groet, With kind regards, Boudi van Vlijmen www.clockedmodular.com Because email is an old and insecure first generation internet protocol we will, in time, stop to use email. If you want to contact us and are not known with us, you can use the web contact form . If you are known with us you can use our signal account or RCS to chat, or we share an exchange environment. === Omdat e-mail een oud en onveilig internetprotocol van de eerste generatie is, zullen we op termijn stoppen met het gebruik van e-mail. Als u contact met ons wilt opnemen en niet bij ons bekend bent, kunt u het contactformulier gebruiken. Als u bij ons bekend bent, kunt u ons signal -account of RCS gebruiken om te chatten, of we delen een uitwisselingsomgeving. Van: Telesto <[email protected]> Datum: 9 november 2020 om 19:19:27 CET Aan: [email protected] Onderwerp: Re: [libreoffice-marketing] MARKETING PLAN: Some Proposals LibreOffice Tech Edition [Technology/Technical/ Technology Preview] LibreOffice Free Edition LibreOffice Engineering Edition LibreOffice Frontrunner Edition Basic also feels limited. Classic sounds old. Community/Personal are not it Rolling doesn't sound well (still think it should be mentioned somewhere; but not as edition phrase) -- About position of the edition text: title bar, about box, start center, artwork etc. No strong opinion here; as long as they as long as it blends in. Nice font, font color etc. Op 9-11-2020 om 16:38 schreef sophi: > > > Hi Italo, all, > Le 09/11/2020 à 16:04, Italo Vignoli a écrit : >> >> >> So far, I have not participated to the discussion, hoping that this >> could help others in pushing forward their proposals. Unfortunately, >> this has not happened, so I am trying to share some thoughts and >> proposals for the following action item: >> >> >> 1. Product Label for the community supported version provided by TDF >> >> >> First of all, it should be clear that this label is not targeted to >> community members, but to the outside world of LibreOffice users (so, >> probably to 99.9% of all users). Rejecting a label because it is not >> seen as appropriate for community members is not helping the decision, >> because we need to improve the positioning for all those people who do >> not contribute at all to the project (apart from donations, which are >> not seen as contributions for this decision). >> >> >> The unfortunate reality is that the majority of enterprises is using >> LibreOffice for free - is their right, but they usually save a rather >> substantial amount of money by replacing MS Office licenses with >> LibreOffice - without giving back anything, while they should support >> the project at least in the same proportion of individuals who donate >> (because they recognize the value of the software). >> >> >> So, we need to exert some moral suasion on enterprises by making it >> clear - with a label - that the LibreOffice version they are using is >> not targeted to enterprises, as it is not supported professionally, or >> it is not packaged according to the needs of enterprises deploying >> LibreOffice on a large number of PCs. >> >> >> Proposals in line with the objective: >> >> >> COMMUNITY: makes the Community happy, but does not communicate to users >> the right message, as Community is the feature-limited version of open >> core projects (best case, competent users or 1% of all users), or the >> organization where you treat addictions (worst case, or 98.9% of all >> users). IMHO not applicable. >> >> >> PERSONAL: does not make the Community happy because Personal is not >> interpreted in the right way by OSS advocates (Personal as in personal >> computer or personal productivity), on the contrary is rather clear for >> users outside the community ("I can use it for free on my PC"), and is >> providing the right message to enterprises (by the way, a label will not >> stop anyone from using LibreOffice for free on hundreds or thousands of >> PCs, but will give us a reason for a strong message). IMHO the best. >> >> >> ROLLING: Rolling is a techie term for OSS advocates, based on several >> Linux distros, although not popular amongst users provides a feeling of >> something which is not perfectly stable, and as such could be used - but >> the deployment should be carefully studied - to provide a message for >> enterprises. IMHO sub-optimal but probably acceptable. >> >> >> CLASSIC: Classic is a typical branding term used by very large brands to >> label the "original" product, when there are variants available. As such >> it could work, although the message for enterprises should be carefully >> crafted and added. IMHO sub-optimal but probably acceptable. >> >> >> BASIC: this is the closest label to "home" or "unsupported", which were >> suggested by ecosystem members (but have a negative meaning which is not >> appropriate for a quality product such as LibreOffice), it is not the >> most elegant solution but it could be deployed with some extra care, and >> some specific message targeted to enterprises. IMHO the last resport, if >> nothing else works. >> >> >> Looking forward to other proposals, possibly with a rationale. >> > > My proposal would be: Creative > Rationale is that: > - it has a positive connotation which expresses the creativity of the > community reflected in the product. > - Creative lets you feel that it's in progress, will go further by > iterations just like when you write a book, or design a painting. And > it's how is our release process compared to LTS. > - also, it mirrors CC in the way of making commons accessible to all. >> >> >> Of course, please remember the planned meeting on Wednesday, November >> 11, at 2PM UTC. >> >> >> 2. Where to position the label: title bar, about box, start center >> >> >> I would like to get some ideas also for the positioning of the label. I >> am not sure that adding it to the Start Center would make a difference, >> because most users do not read what they have on the screen, and so the >> enterprises. >> >> >> Of course, we have to find a place where to add the label, in addition >> to the About Box (which is the natural place for it). >> > > About box would be enough for me >> >> >> In any case, the effectiveness of the label will be related to the >> communication effort around it, which will be based on specific actions >> and messages. We will have to educate enetrprises, which are not trivial >> to educate as a target. On the other hand, if enterprises do not give >> something back to the project, the sustainability is at stake. >> >> >> Sorry for the long message, happy to read other contributions. >> > > Just some thoughts :) > Cheers > Sophie > -- To unsubscribe e-mail to: [email protected] Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy -- ============================================= This information is intended for consignee only. For address, registrations, privacy and further legal information please refer to our websites. © Clocked S.O. B.V. 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