LibreOffice contributor project
Am Mo., 9. Nov. 2020 um 20:19 Uhr schrieb Telesto <tele...@surfxs.nl>:
> First of: thanks for they suggestions! My remarks:
>
> Sponsored.
> Sponsored by whom :-)
> I'm surely seeing they eco-system partners as sponsors.
> But not sure what they independent contributors think about this.
> They don't see themselves as sponsors, more as contributors
>
> ---
>
> LibreOffice Dynamic Community Edition
>
> Dynamic is referring/pointing too?
>
> ---
> LibreOffice Free sounds cheap indeed.
> Next to a paid version you surely gonna ask, what's they catch :-)
> Or at least that's what would cross my mind. But that is they point.
> LibreOffice Free also kind of tautology. Libre = Free
> It's build for free it's distributed for free. You may use it for Free.
> This approach is used more often, if I recall correctly
>
>
> Op 9-11-2020 om 19:54 schreef Boudi van vlijmen:
>
> > Hi All,
> >
> >
> > I suggest to change "LibreOffice Free Edition” into "LibreOffice
> Sponsored Edition”
> >
> >
> >
> > Free is to much like cheap. While it is real quality from the community.
> But sponsored by the contributors.
> > It might make it feel more desirable than cheap free stuff. And keeps
> user aware that they could help by contributing a bit.
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > Met vriendelijke groet,
> > With kind regards,
> >
> >
> > Boudi van Vlijmen
> > www.clockedmodular.com
> >
> >
> >
> > Because email is an old and insecure first generation internet protocol
> we will, in time, stop to use email. If you want to contact us and are not
> known with us, you can use the web contact form
> > . If you are known with us you can use our signal account
> > or RCS
> > to chat, or we share an exchange environment.
> > ===
> > Omdat e-mail een oud en onveilig internetprotocol van de eerste
> generatie is, zullen we op termijn stoppen met het gebruik van e-mail. Als
> u contact met ons wilt opnemen en niet bij ons bekend bent, kunt u het
> contactformulier
> > gebruiken. Als u bij ons bekend bent, kunt u ons signal
> > -account of RCS
> > gebruiken om te chatten, of we delen een uitwisselingsomgeving.
> >
> >
> >
> >
> >
> >
> > Van: Telesto <tele...@surfxs.nl>
> >
> > Datum: 9 november 2020 om 19:19:27 CET
> > Aan: marketing@global.libreoffice.org
> >
> > Onderwerp: Re: [libreoffice-marketing] MARKETING PLAN: Some Proposals
> >
> >
> >
> > LibreOffice Tech Edition [Technology/Technical/ Technology Preview]
> > LibreOffice Free Edition
> > LibreOffice Engineering Edition
> > LibreOffice Frontrunner Edition
> >
> >
> > Basic also feels limited. Classic sounds old.
> > Community/Personal are not it
> > Rolling doesn't sound well (still think it should be mentioned
> > somewhere; but not as edition phrase)
> >
> >
> > --
> > About position of the edition text: title bar, about box, start center,
> > artwork etc.
> > No strong opinion here; as long as they as long as it blends in. Nice
> > font, font color etc.
> >
> >
> >
> >
> >
> > Op 9-11-2020 om 16:38 schreef sophi:
> >>
> >> Hi Italo, all,
> >> Le 09/11/2020 à 16:04, Italo Vignoli a écrit :
> >>>
> >>> So far, I have not participated to the discussion, hoping that this
> >>> could help others in pushing forward their proposals. Unfortunately,
> >>> this has not happened, so I am trying to share some thoughts and
> >>> proposals for the following action item:
> >>>
> >>>
> >>> 1. Product Label for the community supported version provided by TDF
> >>>
> >>>
> >>> First of all, it should be clear that this label is not targeted to
> >>> community members, but to the outside world of LibreOffice users (so,
> >>> probably to 99.9% of all users). Rejecting a label because it is not
> >>> seen as appropriate for community members is not helping the decision,
> >>> because we need to improve the positioning for all those people who do
> >>> not contribute at all to the project (apart from donations, which are
> >>> not seen as contributions for this decision).
> >>>
> >>>
> >>> The unfortunate reality is that the majority of enterprises is using
> >>> LibreOffice for free - is their right, but they usually save a rather
> >>> substantial amount of money by replacing MS Office licenses with
> >>> LibreOffice - without giving back anything, while they should support
> >>> the project at least in the same proportion of individuals who donate
> >>> (because they recognize the value of the software).
> >>>
> >>>
> >>> So, we need to exert some moral suasion on enterprises by making it
> >>> clear - with a label - that the LibreOffice version they are using is
> >>> not targeted to enterprises, as it is not supported professionally, or
> >>> it is not packaged according to the needs of enterprises deploying
> >>> LibreOffice on a large number of PCs.
> >>>
> >>>
> >>> Proposals in line with the objective:
> >>>
> >>>
> >>> COMMUNITY: makes the Community happy, but does not communicate to users
> >>> the right message, as Community is the feature-limited version of open
> >>> core projects (best case, competent users or 1% of all users), or the
> >>> organization where you treat addictions (worst case, or 98.9% of all
> >>> users). IMHO not applicable.
> >>>
> >>>
> >>> PERSONAL: does not make the Community happy because Personal is not
> >>> interpreted in the right way by OSS advocates (Personal as in personal
> >>> computer or personal productivity), on the contrary is rather clear for
> >>> users outside the community ("I can use it for free on my PC"), and is
> >>> providing the right message to enterprises (by the way, a label will
> not
> >>> stop anyone from using LibreOffice for free on hundreds or thousands of
> >>> PCs, but will give us a reason for a strong message). IMHO the best.
> >>>
> >>>
> >>> ROLLING: Rolling is a techie term for OSS advocates, based on several
> >>> Linux distros, although not popular amongst users provides a feeling of
> >>> something which is not perfectly stable, and as such could be used -
> but
> >>> the deployment should be carefully studied - to provide a message for
> >>> enterprises. IMHO sub-optimal but probably acceptable.
> >>>
> >>>
> >>> CLASSIC: Classic is a typical branding term used by very large brands
> to
> >>> label the "original" product, when there are variants available. As
> such
> >>> it could work, although the message for enterprises should be carefully
> >>> crafted and added. IMHO sub-optimal but probably acceptable.
> >>>
> >>>
> >>> BASIC: this is the closest label to "home" or "unsupported", which were
> >>> suggested by ecosystem members (but have a negative meaning which is
> not
> >>> appropriate for a quality product such as LibreOffice), it is not the
> >>> most elegant solution but it could be deployed with some extra care,
> and
> >>> some specific message targeted to enterprises. IMHO the last resport,
> if
> >>> nothing else works.
> >>>
> >>>
> >>> Looking forward to other proposals, possibly with a rationale.
> >>>
> >> My proposal would be: Creative
> >> Rationale is that:
> >> - it has a positive connotation which expresses the creativity of the
> >> community reflected in the product.
> >> - Creative lets you feel that it's in progress, will go further by
> >> iterations just like when you write a book, or design a painting. And
> >> it's how is our release process compared to LTS.
> >> - also, it mirrors CC in the way of making commons accessible to all.
> >>>
> >>> Of course, please remember the planned meeting on Wednesday, November
> >>> 11, at 2PM UTC.
> >>>
> >>>
> >>> 2. Where to position the label: title bar, about box, start center
> >>>
> >>>
> >>> I would like to get some ideas also for the positioning of the label. I
> >>> am not sure that adding it to the Start Center would make a difference,
> >>> because most users do not read what they have on the screen, and so the
> >>> enterprises.
> >>>
> >>>
> >>> Of course, we have to find a place where to add the label, in addition
> >>> to the About Box (which is the natural place for it).
> >>>
> >> About box would be enough for me
> >>>
> >>> In any case, the effectiveness of the label will be related to the
> >>> communication effort around it, which will be based on specific actions
> >>> and messages. We will have to educate enetrprises, which are not
> trivial
> >>> to educate as a target. On the other hand, if enterprises do not give
> >>> something back to the project, the sustainability is at stake.
> >>>
> >>>
> >>> Sorry for the long message, happy to read other contributions.
> >>>
> >> Just some thoughts :)
> >> Cheers
> >> Sophie
> >>
> >
> >
> >
> >
> >
> >
>
>
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