I think almost all of us can agree that eBay has clearly "jumped the
shark"*. But exactly *WHEN* do you think this happened? When did eBay make
the move that changed it from a company with a bright future, and started it
on its current downhill path? Of course, there is no one "right" answer, but
I have my own opinion, which I will gladly share once some of you voice your
opinions.

When do *YOU* think was the moment when eBay "jumped the shark"?

 Bruce

*N.B. According to Wikipedia, the phrase "jump the shark" refers to a scene
in a three-part episode of the American TV series, *Happy
Days<http://en.wikipedia.org/wiki/Happy_Days>
*, first broadcast on September 20<http://en.wikipedia.org/wiki/September_20>,
1977 <http://en.wikipedia.org/wiki/1977>. In the third of the three parts of
the "Hollywood" episode, Fonzie (Henry
Winkler<http://en.wikipedia.org/wiki/Henry_Winkler>),
wearing swim trunks and his trademark leather jacket, jumps over a penned-in
shark <http://en.wikipedia.org/wiki/Shark> while water
skiing<http://en.wikipedia.org/wiki/Water_skiing>.


Even before "jumping the shark" was employed as a pop culture term, the
episode in question was cited many times as an example of what can happen to
otherwise high-quality shows when they stay on the air too long in the face
of waning interest—or when they simply cease to maintain quality standards
for writing or acting, resorting to cheap sensationalism etc. The infamous
scene was seen by many as betraying *Happy Days'* 1950s setting (as well as
reversing its earlier character-developments, as noted above) by cashing in
on the 1970s fads of Evel Knievel<http://en.wikipedia.org/wiki/Evel_Knievel>
[1] <http://en.wikipedia.org/wiki/Jumping_the_shark#cite_note-0> and
*Jaws<http://en.wikipedia.org/wiki/Jaws_(film)>
*. Producer Garry Marshall
<http://en.wikipedia.org/wiki/Garry_Marshall>later admitted that he
knew the show had lost something as the crew prepared
to shoot the scene. As Marshall pointed out in the reunion special that
aired on February 3 <http://en.wikipedia.org/wiki/February_3>,
2005<http://en.wikipedia.org/wiki/2005>,
however, *Happy Days* went on to produce approximately 100 more episodes
after the "jumping the shark" episode. During the same special, in response
to an audience member's question, Marshall introduced the notorious clip and
noted how the show had inspired the term.

The first public
use[2]<http://en.wikipedia.org/wiki/Jumping_the_shark#cite_note-1>of
the phrase as a direct metaphor is reported to have been on December
24 <http://en.wikipedia.org/wiki/December_24>,
1997<http://en.wikipedia.org/wiki/1997>,
when the *jumptheshark.com <http://www.jumptheshark.com/>* website was
launched by Jonathan M. Hein <http://en.wikipedia.org/wiki/Jon_Hein>.
According to the site, the phrase was first coined by Hein's college
roommate, Sean J. Connolly, in 1985. The term first appeared in print in the
April 9 <http://en.wikipedia.org/wiki/April_9>,
1998<http://en.wikipedia.org/wiki/1998>,
*Los Angeles Times
<http://en.wikipedia.org/wiki/Los_Angeles_Times>*Calendar Weekend
section.

The phrase has been used more recently outside the realm of popular culture,
representing anything that has reached its peak and has declined in quality.
If one thinks a stock or a sports team or a subcultural phenomenon has
reached its peak, for example, one can say that it has "jumped the shark."
The phrase can also be specifically, the phrase also refers to a particular
*event* that *demonstrates* this decline beyond all doubt, such as whenever
an entertainment company or business makes a grave mistake, and therefore
rapidly loses ratings or fans, becomes bankrupt or is sold.

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