Hi Bruce, Let me offer this as a possible help
The end of the war also brought new government regulations on paper usage. A maximum poster size was set at 1200 square inches which was the size of the quad. We have a British pressbook for the 1946 release of Wizard of Oz. As large as that film was, a choice was given in 2 posters at the maximum size, A 30x40 and a 20x60. Then 2 different smaller 22x28s and a set of 8 black and white stills and that is ALL that was issued for this film. And with that came a limitation on how many of each could be acquired. There are many smaller titles that it would SEEM that only stills were issued. I personally believe that it also has to do with them being an island. While all of Europe was devastated, several countries were known for their paper production and it was a necessary export item. As paper production came back online, it was a LOT easier to distribute trees and paper products by trucking to neighboring countries that were in need than it was to have to load ships and send them to England and unload them, so Britain was more on their own for re-establishing their paper production. And I believe items like toilet paper, educational and government papers and newspapers took precedent over the film industry advertising. But again, that is my own belief. ed [email protected] _____ From: MoPo List [mailto:[email protected]] On Behalf Of Bruce Hershenson Sent: Wednesday, April 22, 2009 8:44 AM To: [email protected] Subject: [MOPO] Britsh Quad rarity! I will be listing a single owner collection of British Quads, beginning the 28th, and the collection contains a lot of older quads, and I am struck by the fact that, in all my years in the hobby, I have seen just a tiny number of quads from before 1960 (and even most titles from the early 1960s seem to be many times more rare than their U.S. counterparts). This collection contains 23 from the 1940s, 228 from the 1950s, 120 from the 1960s, and 116 from the 1970s to present! I am hoping MoPo members (especially long time collectors/dealers, and even more so those from the U.K.) can weigh in on the following: 1) Am I correct in thinking that there are virtually no quads from before 1960 in collectors' hands? 2) In all my years, I have personally only ever seen a handful of pre-1960 quads before viewing this collection; has anyone here seen any substantial number of them? 3) If they are as rare as I have stated, WHY is that? I understand that pre-WWII paper from all European countries is super-scarce, but in all other European countries you can easily find just about every post WWII title. Why is the U.K. different from the other countries? Is it that they had far fewer cinemas? Any light anyone here can shed on this will be greatly appreciated! Bruce Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
