To echo that last comment, I would just like to say that while this is well outside of my usual collecting and dealing specialty, it is absolutely fascinating to read all of this history and reasoning. A great read and I thank all of you for sharing with the group.
Erich posterdemic.com japanesepostergallery.com On 4/22/09, jbirddouglass <[email protected]> wrote: > > I love these little forays into poster history. Knowing that I'm one of > about a thousand people who actually care and internalize this stuff makes > me even happier. When I bring up movie posters in my social circle, eyes > begin to glaze over and serial yawning begins. Thank God for my fellow > poster geeks on MOPO. I find these tidbits fascinating; "How does the quad > fit into 20th century socioeconomic milieu in pre and post-war Great > Britain?" Now I can answer that question on the test. Thanks for > quad-rupling (sorry) my knowledge on this subject. > Greg Douglass > ed wrote: > >> >> Hi Bruce, >> >> Let me offer this as a possible help >> >> >> The end of the war also brought new government regulations on paper usage. >> A maximum poster size was set at 1200 square inches which was the size of >> the quad. We have a British pressbook for the 1946 release of Wizard of Oz. >> As large as that film was, a choice was given in 2 posters at the maximum >> size, A 30x40 and a 20x60. Then 2 different smaller 22x28s and a set of 8 >> black and white stills and that is ALL that was issued for this film. And >> with that came a limitation on how many of each could be acquired. There are >> many smaller titles that it would SEEM that only stills were issued. >> >> I personally believe that it also has to do with them being an island. >> While all of Europe was devastated, several countries were known for their >> paper production and it was a necessary export item. As paper production >> came back online, it was a LOT easier to distribute trees and paper products >> by trucking to neighboring countries that were in need than it was to have >> to load ships and send them to England and unload them, so Britain was more >> on their own for re-establishing their paper production. And I believe items >> like toilet paper, educational and government papers and newspapers took >> precedent over the film industry advertising. >> >> >> But again, that is my own belief. >> >> >> ed >> >> [email protected] >> >> >> ------------------------------------------------------------------------ >> >> *From:* MoPo List [mailto:[email protected]] *On Behalf Of >> *Bruce Hershenson >> *Sent:* Wednesday, April 22, 2009 8:44 AM >> *To:* [email protected] >> *Subject:* [MOPO] Britsh Quad rarity! >> >> >> I will be listing a single owner collection of British Quads, beginning >> the 28th, and the collection contains a lot of older quads, and I am struck >> by the fact that, in all my years in the hobby, I have seen just a tiny >> number of quads from before 1960 (and even most titles from the early 1960s >> seem to be many times more rare than their U.S. counterparts). >> >> >> This collection contains 23 from the 1940s, 228 from the 1950s, 120 from >> the 1960s, and 116 from the 1970s to present! >> >> >> I am hoping MoPo members (especially long time collectors/dealers, and >> even more so those from the U.K.) can weigh in on the following: >> >> >> 1) Am I correct in thinking that there are virtually no quads from before >> 1960 in collectors' hands? >> >> >> 2) In all my years, I have personally only ever seen a handful of pre-1960 >> quads before viewing this collection; has anyone here seen any substantial >> number of them? >> >> >> 3) If they are as rare as I have stated, WHY is that? I understand that >> pre-WWII paper from all European countries is super-scarce, but in all other >> European countries you can easily find just about every post WWII title. Why >> is the U.K. different from the other countries? Is it that they had far >> fewer cinemas? >> >> >> Any light anyone here can shed on this will be greatly appreciated! >> >> >> Bruce >> >> >> >> Visit the MoPo Mailing List Web Site at www.filmfan.com >> >> ___________________________________________________________________ >> >> How to UNSUBSCRIBE from the MoPo Mailing List >> >> Send a message addressed to: [email protected] >> >> In the BODY of your message type: SIGNOFF MOPO-L >> >> The author of this message is solely responsible for its content. >> >> Visit the MoPo Mailing List Web Site at www.filmfan.com >> >> ___________________________________________________________________ >> >> How to UNSUBSCRIBE from the MoPo Mailing List >> >> Send a message addressed to: [email protected] >> >> In the BODY of your message type: SIGNOFF MOPO-L >> >> The author of this message is solely responsible for its content. >> >> > Visit the MoPo Mailing List Web Site at www.filmfan.com > ___________________________________________________________________ > How to UNSUBSCRIBE from the MoPo Mailing List > Send a message addressed to: > [email protected] > In the BODY of your message type: SIGNOFF MOPO-L > The author of this message is solely > responsible for its content. > Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
