And yes, it must be bang on 1960 when quads became more common, which
was, after all, the year of release of Peeping Tom!
Can't recall if this was covered before... but is it just the two 39
Steps UK 3-shts that are the surviving only pre war Hitchcock British
paper?
Other than top half of a Sabotage 3-sht, which Greg Edwards had at one
point.
(Pet fascination).
Rich
On 22 Apr 2009, at 19:42, Erich Linder wrote:
To echo that last comment, I would just like to say that while this
is well outside of my usual collecting and dealing specialty, it is
absolutely fascinating to read all of this history and reasoning. A
great read and I thank all of you for sharing with the group.
Erich
posterdemic.com
japanesepostergallery.com
On 4/22/09, jbirddouglass <[email protected]> wrote:
I love these little forays into poster history. Knowing that I'm one
of about a thousand people who actually care and internalize this
stuff makes me even happier. When I bring up movie posters in my
social circle, eyes begin to glaze over and serial yawning begins.
Thank God for my fellow poster geeks on MOPO. I find these tidbits
fascinating; "How does the quad fit into 20th century socioeconomic
milieu in pre and post-war Great Britain?" Now I can answer that
question on the test. Thanks for quad-rupling (sorry) my knowledge
on this subject.
Greg Douglass
ed wrote:
Hi Bruce,
Let me offer this as a possible help
The end of the war also brought new government regulations on paper
usage. A maximum poster size was set at 1200 square inches which was
the size of the quad. We have a British pressbook for the 1946
release of Wizard of Oz. As large as that film was, a choice was
given in 2 posters at the maximum size, A 30x40 and a 20x60. Then 2
different smaller 22x28s and a set of 8 black and white stills and
that is ALL that was issued for this film. And with that came a
limitation on how many of each could be acquired. There are many
smaller titles that it would SEEM that only stills were issued.
I personally believe that it also has to do with them being an
island. While all of Europe was devastated, several countries were
known for their paper production and it was a necessary export item.
As paper production came back online, it was a LOT easier to
distribute trees and paper products by trucking to neighboring
countries that were in need than it was to have to load ships and
send them to England and unload them, so Britain was more on their
own for re-establishing their paper production. And I believe items
like toilet paper, educational and government papers and newspapers
took precedent over the film industry advertising.
But again, that is my own belief.
ed
[email protected]
------------------------------------------------------------------------
*From:* MoPo List [mailto:[email protected]] *On Behalf
Of *Bruce Hershenson
*Sent:* Wednesday, April 22, 2009 8:44 AM
*To:* [email protected]
*Subject:* [MOPO] Britsh Quad rarity!
I will be listing a single owner collection of British Quads,
beginning the 28th, and the collection contains a lot of older
quads, and I am struck by the fact that, in all my years in the
hobby, I have seen just a tiny number of quads from before 1960 (and
even most titles from the early 1960s seem to be many times more
rare than their U.S. counterparts).
This collection contains 23 from the 1940s, 228 from the 1950s, 120
from the 1960s, and 116 from the 1970s to present!
I am hoping MoPo members (especially long time collectors/dealers,
and even more so those from the U.K.) can weigh in on the following:
1) Am I correct in thinking that there are virtually no quads from
before 1960 in collectors' hands?
2) In all my years, I have personally only ever seen a handful of
pre-1960 quads before viewing this collection; has anyone here seen
any substantial number of them?
3) If they are as rare as I have stated, WHY is that? I understand
that pre-WWII paper from all European countries is super-scarce, but
in all other European countries you can easily find just about every
post WWII title. Why is the U.K. different from the other countries?
Is it that they had far fewer cinemas?
Any light anyone here can shed on this will be greatly appreciated!
Bruce
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solely responsible for its content.
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