I love it when the big guys slug it out in public! Most auction houses
such as Soethby's and Christie's charge commissions of a similar nature
to the buyer and seller. The advantage Heritage, Christie's and
Soethby's have is in their marketing. Christie's and Soethyby's still
charge an outrageous photo fee for their catalogue, which in most cases
is negotiable; Heritage does not charge this sort of gauging fee. FRANC

-----Original Message-----
From: MoPo List [mailto:[email protected]] On Behalf Of Bruce
Hershenson
Sent: Saturday, May 30, 2009 3:07 PM
To: [email protected]
Subject: Re: [MOPO] Attention dealers with large inventories: Why don't
YOU consign to eMoviePoster.com?


"we do not hit the consignor with all of the fees!"
 
I like that. The buyer pays some of the fees and the seller pays some,
so everybody pays less. Did you ever consider a career in politics? It
sounds a lot like Obama's plan to "spread the wealth", except in this
case you are "spreading the fees".
 
Bruce


On Sat, May 30, 2009 at 12:22 PM, Smith, Grey - 1367 <[email protected]>
wrote:


I feel compelled to chime in here as I too saw similar at Cinevent.
On Heritage's site we charge a Buyer's Premium, which my competitors so
kindly point out. But this is no secret and is not hidden in the
slightest. What does make us different is that we split our fees between
buyer and seller and consequently our consignors DO NOT take the brunt
of the fees!
And that being said, we will be beginning a sliding Seller's Fee in the
next month which will allow the seller to pay a smaller fee on the
higher priced items making it even a greater incentive to consign with
us. The Seller's Fee will begin at 15% for the items that exceed the
$1000 hammer price and will go up to only a mere 35% on the items that
go below $10. That is a significant savings as to what you may be paying
other internet dealers on their site, anyway you figure it! Why, because
we do not hit the consignor with all of the fees!


On May 30, 2009, at 9:39 AM, "Sean Linkenback"
<[email protected]<mailto:[email protected]>> wrote:

I am probably only half qualified to answer this, as I am a dealer who
does not consign to Bruce, but I am not what you would call a dealer
with a large inventory.

Even still, I am going to go with the first option:
Commission rate is too high.

I remember awhile back, I ran some quick numbers stating that something
like 50% of Bruce's auctions end for less than $40 an item, and maybe
something like 30% ended at less than $10 (and Bruce then followed up
with an MCW ad trumpeting those percentages and all the low prices his
items got to prove there were a great many deals).
This means that consignors are losing 40-60% of sales price on average.
That's a pretty big chunk of money, especially as how you've bragged
about all the eBay fees you are saving now, but you didn't lower your
commission rates at all.

The only other thing that comes to mind is that after seeing prices on a
lot of dealers (stale) inventory at Cinevent, they are convinced that
the prices you receive are much to low for them to consider selling
something.  They would rather not sell items at 2-3x your prices
realized (even after having the items for years) then sell it and move
some inventory.  Maybe I was one of the few dealers who left that show
happy, and if so I chalk it up to having a consistently fresh inventory
with competitive prices so sales for me were quite brisk, and spending
lots of money at the show to replenish inventory and have new things to
offer clients.

Sean

________________________________
From: MoPo List [mailto:[email protected]] On Behalf Of Bruce
Hershenson
Sent: Saturday, May 30, 2009 9:04 AM

To: <mailto:[email protected]>
[email protected]<mailto:[email protected]>

Subject: [MOPO] Attention dealers with large inventories: Why don't YOU
consign to eMoviePoster.com?

Most of the dealers on MoPo consign to eMoviePoster.com already, and
this is NOT addressed to those dealers.

I am talking to those few of you who have large inventories and are
watching eBay circle the drain, but you have not yet consigned to us,
and I am wondering why that is.

Is it because you think our commission rates are too high, our selling
prices are too low, you can't handle the no reserves, it takes us too
long to auction your items, you want to consign where your items will be
over-graded and mysterious maxed bids will be placed, or what?

I was talking to one leading dealer and he said "It is really just a
matter of pride" and another said "I just lack the inertia to get that
first package off to you".

I can't tell you how many dealers have started off with a single package
to us (with a mixture of good, bad, and in-between items) and now they
send us lots and lots of items regularly, and in return get monthly
checks from us in the thousands of dollars (there are also a few dealers
who sent us one package of really undesirable difficult to sell junk,
and they have never consigned again).

I am NOT pleading for consignments! We auction 2,000 items a week, and
we take in over 2,000 items per week in new consignments (which is why
we will shortly be adding Sunday afternoon auctions), but I just thought
hearing the reasons for why those few of you who don't consign have
never done so might help me improve any shortcomings in my operation.

You can post on MoPo or you can reply to me privately.

Thanks for any input.

Bruce

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