Evan,

Slow down. Your original point, which is that $486 was way too high for that poster when another just solid for $20 is valid as far as it goes... but you yourself were saying the $486 is obviously way too high, so why complain when someone (Bruce or anyone else) offers to pay $100 to $150 for one? If we take the average between the two recent sales, we get a price of $253. In fact, if you look at the bid history, only 2 people were willing to go as high as $475. The next bid below them was for $255. Below that came bids of $177...then $82... then $38. So, only 3 other people were willing to bid above the $100 mark for this poster.

Knowing this, for Bruce to offer $150 for one is only about $100 above what the next LIBIANNA might go for (maybe)... or, the next one might go for $100 or less, depending on which bidders show up to play. If you're buying stuff to either to resell or to auction off, you can't pay close to what you think a poster might reasonably... I said reasonably... bring. You have to leave plenty of wiggle room in case it doesn't go for anything close to what you think it might. You can't count of a crazy bidding war between two well-heeled buyers erupting. That doesn't happen all that often, not even with Bruce's auctions.

You seem to be basing your complaint about Bruce's offer on the idea that poster prices are somewhat fixed and predictable. They're not -- as you yourself have demonstrated by pointing out that almost simultaneously one LIBIANNA sold for $20 bucks while another sold for $486. The poster price market is the wild west. You never know what price something will go for. It's nothing like selling boxes of Cherrios where you know exactly how much each box is going to sell for and you have tremendous daily sales volume so you can get by with only a 5% to 20% profit margin.

You say you realize Bruce is an auctioneer, but go on like he is a retail "dealer" who will set a price and stick to it. If Bruce were to purchase one LIBRIANNA for $150 or three for $300 he could reasonably expect to make some money auctioning them -- but how much money, no one knows. Based on the last auction, in the best case scenario, the bidder who went up to $475 last time would only have to go up to $260 next time to win. But if the $255 bidder didn't participate, then he might have to pay only $175... or $85... or $39. No one can say. So it wouldn't make sense for Bruce to offer to purchase 3 of them at anything even close to $250 each -- he would almost certainly lose quite a bit of money if he did. Me, personally, I wouldn't even want a LIBIANNA hanging on my wall at any price (the quality of the artwork is fairly crude and nowhere near as sexy as a lot of other posters in that particular genre) so you wouldn't even get a $20 bid from me.

I do realize that underlying your creeb to Bruce you are really still bemoaning someone having paid $486 for this poster. But you simply can't say the $486 buyer "got reamed" because no one forced that buyer to bid so high. Hey, it says right here on page 93 of Auction Basis 101 that a person should never, ever put in a "maximum bid" which is higher than what they really, truly want to pay. But two people did put in those high bids, and that's their choice and the fact that a LIBIANNA sold elsewhere for $20 is immaterial to their crazy little bidding war. They either didn't know about the other $20 offer or didn't want to bid there (the first is much more likely). But the same thing applies to the other 4 people who also bid more than $20 -- they just didn't get quite so carried away.

And, anyway, there's no getting around the fact that Bruce *started* the bidding on that poster at only 99 cents.

Now, if Bruce were an actual retail "dealer" and was planning to set a fixed price of $450 each of the three LIBIANNAs he purchased for resale, then obviously he would be stealing them at $100 each. But only if he could actually sell all three of them in any reasonable time frame for $450 each. If he only sold one, he'd be ahead $150, not a bad profit, but he might have to hold on to the other two for many, many years before he sold another at that price again. He might have to hold on to them forever or finally give in and sell them for far less. Any "dealer" faces this problem every day when they are purchasing inventory for resale. Everyone wants to sell their stuff for top dollar, but a dealer has to buy inventory far below that level if he wants to stay in business for very long.

I have noticed over the years that a lot of people who used to complain about how "unfair" the "dealers" were eventually started selling posters themselves. Shortly after that, they stopped complaining as they realized it was a lot harder to make money at it than they had thought.

-- JR



Evan Zweifel wrote:
Missed several points?
His point was -- I just auctioned this for $486, I'd like to buy 3 more of them 
for $300!

My first point was that this poster was worth closer to $20 than to $486.  
Bruce's offer and your explanation seem to reinforce this.  If this really is 
the case, the purchaser just got reamed!  You should send them a letter of 
congratulations. I'm not saying he didn't bring it upon himself, I'm just 
saying ...

My second point was that -- if we assume that a poster is actually worth $486, what is a 
fair offer from a "dealer" for that poster -- is it really lesss than 1/3?  
Because if that's the current rate, I want in!  Damn! For some posters I might even go as 
high as 4/10.

        Visit the MoPo Mailing List Web Site at www.filmfan.com
  ___________________________________________________________________
             How to UNSUBSCRIBE from the MoPo Mailing List
Send a message addressed to: [email protected]
           In the BODY of your message type: SIGNOFF MOPO-L
The author of this message is solely responsible for its content.

Reply via email to